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American Popular Culture Commons

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Full-Text Articles in American Popular Culture

Unraveling Ethos: The Commodification Of Ethical Clothing, Oliva Hanson Apr 2019

Unraveling Ethos: The Commodification Of Ethical Clothing, Oliva Hanson

Cultural Studies Capstone Papers

In the last decade there has been a noticeable attempt to subvert traditional modes of clothing production. The recent emergence of “ethical consumption” in the fashion industry is a case in point. This project argues that these new formations and practices around ethical consumption are mere appropriations of anti-corporate politics and sentiments for consumers in the West. Signification of ethical consumption through language and cultural capital give more value to individual articles of clothing and branded entities. This reformation of the clothing industry towards an ethical attitude is a rebranding tactic that avoids the source-issue altogether. Through advertising and normalization …


Everything I Know About Gender I Learned From A Little Golden Book!, Chandler Clifford Apr 2019

Everything I Know About Gender I Learned From A Little Golden Book!, Chandler Clifford

Cultural Studies Capstone Papers

This feminist cultural intervention examines the power children’s literature has in its ability to interpellate its readers and normalize dominant gendered identities for them. It draws on the work of feminist theorists, such as bell hooks, Judith Butler, and Sandra Bem to interrogate the politics of gender and sexuality in The Little Golden Book series and to examine how the latter has actively worked to create specific cisnormative gender identities for its readers. In this project, Chandler Clifford shows how children’s literature is used as an ideological tool to teach children how gender is performed in the outside world and …


Looking At People Watching People- A Comparative Approach Of American And British Advertising, Kyle Heger Apr 2019

Looking At People Watching People- A Comparative Approach Of American And British Advertising, Kyle Heger

Cultural Studies Capstone Papers

Advertising reaches millions of audiences every day, yet some of the most impactful ads only appear once, while other advertisements thrive in a world where audiences are most receptive to what the campaign is feeding to the masses. Spaces like the Super Bowl, ads created for the wonders of television are the bridge between artificial realism and situational experiences that most people can relate or aspire to, but what if one person’s experience is leaning towards misrepresentation? In this paper, I’ll be using media studies to dissect American advertising, through its construction of non-profit advertising and responding to the form …


Collective Political Action And Activism On Twitter: The Merits And Limitations Of The Framing Tactics And Strategies Of The 2018 National Prison Strike, Philip Wasserburg Apr 2019

Collective Political Action And Activism On Twitter: The Merits And Limitations Of The Framing Tactics And Strategies Of The 2018 National Prison Strike, Philip Wasserburg

Cultural Studies Capstone Papers

The success of any collective political action relies heavily on public opinion. The leaders of these actions use framing techniques to optimize the reach of their message and convince broader portions of the population to sympathize with their cause. Today, most political conversations and debates about pressing social issues takes on social media platforms such as Twitter, which could be conceptualized as a virtual public sphere, where different individuals meet and discuss political events and issues as equally empowered citizens and active members of society. However, in practice, some individuals remain unable to participate in these discourses and conversations. Philip …


“This Is The True Story:” The Representation Of The Lgtbq Community In Mtv’S The Real World, Morgan Rae Ohman Apr 2019

“This Is The True Story:” The Representation Of The Lgtbq Community In Mtv’S The Real World, Morgan Rae Ohman

Cultural Studies Capstone Papers

In this project, Morgan Ohman seeks to explore the MTV reality show The Real World by analyzing several cast members of the show who identify as part of the LGBTQ community. MTV’s The Real World, a reality TV show that first aired in 1992, captures the lives of seven young people between the ages of 18-24 that are selected to live in a house together for several months. The show’s dramatic the opening title sequence, “what happens when people stop being polite and start getting real?” raises fundamental questions about the relationship of reality TV and the politics of …


Female Filmmakers In The 1920s, Paige Brunsen Jan 2019

Female Filmmakers In The 1920s, Paige Brunsen

Honors Library Research Award

2018/2019 2nd place award winner. This paper explores the idea that the 1920s filmmaking "was recognized as an opportunity for big business, and women were pushed into the shadows with unfortunate long-lasting consequences." 13 pages.