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American Material Culture Commons

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Full-Text Articles in American Material Culture

Beyond The Exit: Moma Design Store & The Extended Museum Experience, Anna C. Wershbale Apr 2024

Beyond The Exit: Moma Design Store & The Extended Museum Experience, Anna C. Wershbale

Undergraduate Honors Theses

American art museum attendance soared following World War II as museums became popular education and entertainment destinations for the growing middle class. Shaped by the influence of 1980s Reaganomics and the effects of neoliberal funding policies, museum shops developed from small information desk ventures into a vital source of public relevance and financial sustainability. When given creative liberty and economic attention, the now standardized amenity presented the opportunity to sell institutional ethos. In light of neoliberal capitalism’s tendency to construe value primarily in economic terms, shops reveal how the art museum strategically assigns new meaning to its collection, mission, and …


From Necessity To Novelty: Historic Trades In Colonial Williamsburg, Cecelia Rose Eure May 2022

From Necessity To Novelty: Historic Trades In Colonial Williamsburg, Cecelia Rose Eure

Undergraduate Honors Theses

Colonial Williamsburg is a living history museum in Virginia that hosts a large program interpreting and preserving eighteenth-century craft methods. Using ethnographic research methods, this paper evaluates the value of the historic trades program as a means of preserving otherwise lost skills, producing knowledge, and engaging the public in history. I argue that historic trades interpretation connects with audiences more than traditional exhibits, particularly highlighting specialized interpretation, on-the-job discoveries, representation of identity groups, and the ability to utilize online video platforms. Additionally, I address the divide between modern consumption and production, and how visitors can find historic trades that were …


Asking For Forgiveness: Negotiating The Creation Of Memory Through Public Memorialization, Alyssa Castronuovo May 2022

Asking For Forgiveness: Negotiating The Creation Of Memory Through Public Memorialization, Alyssa Castronuovo

Undergraduate Honors Theses

The practice of spatializing culture, or “examining space through theories of embodiment, discourse translocality, and effect,” localizes the global and separates hegemonic narratives of space from how it is actually utilized by the people who interact with it. Setha Low argues that this perspective is especially useful to the anthropologist committed to challenging the discipline’s historically eurocentric approach to studying culture. She writes that a spatial focus “[draws] on the strengths of studying people in situ, producing rich and nuanced sociospatial understandings.” This project began with an interest in theorists such as Edward Soja, Michel de Certeau, and Henri Lefebvre, …


Fandom, Racism, And The Myth Of Diversity In The Marvel Cinematic Universe, Ashley S. Richardson Apr 2017

Fandom, Racism, And The Myth Of Diversity In The Marvel Cinematic Universe, Ashley S. Richardson

Undergraduate Honors Theses

The Marvel Cinematic Universe is currently one of the most commercially successful entertainment brands in American popular culture, with a range of film franchises and television series under its banner. Although the brand maintains its popularity with various demographics, the casting choices in Doctor Strange (2017) generated controversy among Marvel fans and critics alike for excluding people of color or reducing them to villains and sidekicks. This thesis examines the online commentary surrounding the casting and marketing of Doctor Strange to evaluate how social media users on Reddit, Tumblr, and Twitter come to understand race and gender through the Marvel …