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Full-Text Articles in American Literature

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr Oct 2010

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


Review Of Teaching Graphic Novels, By Katie Monnin, Susan Spangler Jan 2010

Review Of Teaching Graphic Novels, By Katie Monnin, Susan Spangler

SANE journal: Sequential Art Narrative in Education

No abstract provided.


Rationale For Pride Of Baghdad, Crag Hill Ph.D. Jan 2010

Rationale For Pride Of Baghdad, Crag Hill Ph.D.

SANE journal: Sequential Art Narrative in Education

A rationale for teaching the graphic novel Pride of Baghdad at the secondary level.


Rationale For Magneto: Testament, Brian Kelley Jan 2010

Rationale For Magneto: Testament, Brian Kelley

SANE journal: Sequential Art Narrative in Education

A rationale for teaching the graphic novel Magneto:Testament in secondary schools.


Sequential Art, Graphic Novels, And Comics, Brian Kelley Jan 2010

Sequential Art, Graphic Novels, And Comics, Brian Kelley

SANE journal: Sequential Art Narrative in Education

The first global distribution of a paper prepared for the Science Fiction, Fantasy, and Graphic Novels Special Interest Group of the International Reading Association,the Executive Board of the New Jersey Reading Association, and the Legislative and Professional Standards Committee of the NJRA.


Comic Vision, Gale Acuff Jan 2010

Comic Vision, Gale Acuff

SANE journal: Sequential Art Narrative in Education

A narrative, rhetorical poem


Early American Literature In The Elementary School Classroom, Amanda Sullivan Jan 2010

Early American Literature In The Elementary School Classroom, Amanda Sullivan

Undergraduate Review

The goal of the American educational system should be to teach an individual to become an independent thinker who can form his or her own view. This goal is very hard to obtain, because textbooks often provide a skewed view, but if educators make creative use of literature, students can learn to become independent thinkers. Students need to acquire this deeper understanding in order to learn critical literacy or the ability to “question, examine or […] dispute” texts (McLaughin 14). One important tool educators can use to help develop this critical capacity is literature, in particular literature about slavery. Grade …


Modernist Pedagogy At The End Of The Lecture: It And The Poetics Classroom, Alan Filreis Dec 2009

Modernist Pedagogy At The End Of The Lecture: It And The Poetics Classroom, Alan Filreis

Alan Filreis

Describes a modernist pedagogy based on the end of the lecture as we know it and a convergence of poetics, universities and the rise of digital media.