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Hotel Laguna: Marketing The Restoration Of A Historic Hotel In Southern California, Hannie Darrwazeh
Hotel Laguna: Marketing The Restoration Of A Historic Hotel In Southern California, Hannie Darrwazeh
UNLV Theses, Dissertations, Professional Papers, and Capstones
The renovation of a historic, boutique hotel should be marketed in such a manner to ensure profitability and maintain the history and nostalgic feelings associated with the property. Situated in the heart of downtown Laguna Beach, California, Hotel Laguna has provided over 80 years of continuous service while maintaining the true essence of the community: a beachside, artistically-driven, relaxing city. Since the original structure was built in 1888 it has been demolished, rebuilt, and remodeled (Farnham, 1981). Today, the property has one restaurant, OceanView Bar and Grill, banquet facilities, an exclusive Beach Club, and boasts 65-quaint guestrooms. Upon purchase of …