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Emirates Journal for Engineering Research

Social Media

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Social Media Impact On Urban Awareness In Saudi Arabia: An Empirical Study, Nahar Bahij, Mohammad Alghamdi Oct 2020

Social Media Impact On Urban Awareness In Saudi Arabia: An Empirical Study, Nahar Bahij, Mohammad Alghamdi

Emirates Journal for Engineering Research

The Kingdom of Saudi Arabia is one of the most active countries in social media, as it is leading the world in the number of active users on Snapchat and on the way to top the number of users on Instagram. Recently, many local and Arab influencers have launched accounts on social media platforms to create urban awareness among the public, which makes it a new phenomenon that needs to be studied.

This research aims to study the impact of social media platforms and applications on urban awareness in the Kingdom of Saudi Arabia. The research used the methodology of …