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The Architecture Of Consumption: A New Transient Shopping Space, Ensam Lee
The Architecture Of Consumption: A New Transient Shopping Space, Ensam Lee
Architecture Thesis Prep
Research shows that while most malls aren’t actually dying off, the 3.4% that are failing are older malls relying on singular programming and older dumbbell plans with retail anchors referred to as Class C and D malls (Hurley 2015). Studies show that, as a result, more competitive malls in Class A and even some Class B malls are shifting their focus to branding a memorable experience for shoppers in the mall. And due to the volume of programs and activities that take place in Class A malls they are almost always very large. If a new type of shopping space …