Architecture Commons^™

The Architecture Of Consumption: A New Transient Shopping Space, Ensam Lee

Architecture Thesis Prep

Research shows that while most malls aren’t actually dying off, the 3.4% that are failing are older malls relying on singular programming and older dumbbell plans with retail anchors referred to as Class C and D malls (Hurley 2015). Studies show that, as a result, more competitive malls in Class A and even some Class B malls are shifting their focus to branding a memorable experience for shoppers in the mall. And due to the volume of programs and activities that take place in Class A malls they are almost always very large. If a new type of shopping space …

Street Market Project, Ying Zheng

Architecture Thesis Prep

What are the key features will give a city “vitality”? What are the features of a city will give a tourist (a stranger to a city, temporary visit) or a local resident (an acquaintance to a city, a person who lives in a city for a long time) a good impression so that people will enjoy the time in the city? One of the most important part of the impression of a city comes from STREET. Jane Jacobs said in her book “The Death and Life of Great American Cities” that: “Think of a city and what comes to mind? …

Rebranding The Brooklyn Navy Yard: Market + Place, Lauren Buckheit

Architecture Thesis Prep

Historically, market and place had continuity. Market was defined by place - a commercial program shaped by its surrounding social and cultural environment.1 Market was realized at the overlap of commerce and religion, markets and feasts; all were interrelated. However, as we switched to a consumption based economy the coherence between the two diminished. Markets no longer were shaped by the surrounding micro-cultures, but by temporal consumer trends. When assessing current branding strategies this separation between market and place is also apparent. In one instance, market branding includes creating corporate identities through product, image/semiotics, and built form. This brand identity …

Forum Contemperanueus: Re-Connecting Society Through Public Interaction, Jonathan Bruno

Architecture Thesis Prep

"This new typology will serve a great social significance

in any city it is placed in. Its ability to gather and withhold a

large number of people is its fundamental importance. Today’s

society has lost its interactivity. Through digital technologies,

more and more of us are glued to smartphones, laptops and

tablets. If this trend continues without any intervention, it will

result in us living “along together.” The public forum was the first

feature of any and all forms of “civitas” for thousands of years.

We are responsible for bringing this urban feature back to our

contemporary cities before it …

Boston City Hall: Rediscovering The Civic Center, Joshua Simoneau

Architecture Thesis Prep

"Architecture can restore the civic center as the symbolic and intrinsic heart of the contemporary city through the integration of government and market centers."