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UNLV Retrospective Theses & Dissertations

Theses/Dissertations

2006

Gender

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Female Gender Themes In Women's Magazines: A Content Analysis Testing And Extending Themes Uncovered By Erving Goffman, Sarah Elizabeth Morton Jan 2006

Female Gender Themes In Women's Magazines: A Content Analysis Testing And Extending Themes Uncovered By Erving Goffman, Sarah Elizabeth Morton

UNLV Retrospective Theses & Dissertations

This study is based on the ideas and studies of Erving Goffman (1922-1982), an influential sociologist and communications scholar (Manning, 1992). Most prior scholars, such as McLaughlin (1999) and Reichert (2003), have chosen to simply repeat and reaffirm Goffman's themes, while largely ignoring that both times and society have changed. Thus, this study proposes not only to repeat Goffman's methods, but also to extend and retest his findings in the modern day. A quantitative content analysis will be employed, using the following women's magazines: Cosmopolitan, In Style, Allure, Glamour, and Marie Claire. The replication of this study is imperative in …


Customer And Manager's Perception And Preference On Food Server Gender In Fine-Dining Establishments, Watcharobon Wiraboot Jan 2006

Customer And Manager's Perception And Preference On Food Server Gender In Fine-Dining Establishments, Watcharobon Wiraboot

UNLV Retrospective Theses & Dissertations

American fine dining established itself as a lucrative business opportunity in the 19th century and was significantly influenced by European dining practices, which mostly notably included the practice of hiring only male servers (Prewitt, 2000). Despite changes in contemporary fine dining that are trending toward a less formal environment, some restaurants still hire only male servers. The purpose of this study is to explore how managers and customers feel about server gender in fine-dining establishments. It will also determine whether a disconnect exists between customers and managers' perceptions regarding the gender of fine dining servers; Qualitative research, using the Zaltman …


Acculturation And Sexuality: Investigating Gender Differences In Erotic Plasticity, Lorraine Benuto Jan 2006

Acculturation And Sexuality: Investigating Gender Differences In Erotic Plasticity, Lorraine Benuto

UNLV Retrospective Theses & Dissertations

Baumeister's theory on female erotic plasticity is supported by a significant body of data that suggests that female sexuality is more malleable than male sexuality and thus more greatly influenced by external factors. Seeking to test Baumeister's theory, this study examined the potential differential impact of the acculturation process on the sexual attitudes and experiences of 188 college men and 310 college women. Sexual attitudes and experiences were measured using the Derogatis Sexual Functioning Inventory and acculturation level was determined using the General Ethnicity Questionnaire. Between-gender analyses revealed that the acculturation process did not have more of a liberalizing effect …


Violent Women In Film And The Sociological Relevance Of The Contemporary Action Heroine, Kathryn A Gilpatric Jan 2006

Violent Women In Film And The Sociological Relevance Of The Contemporary Action Heroine, Kathryn A Gilpatric

UNLV Retrospective Theses & Dissertations

This research examines mainstream representations and imagery of violent women in American cinema in a broad sense, and looks more specifically at the sociological relevance of the contemporary filmic action heroine. This research is not interpretive in nature but instead draws upon original data gained from an extensive content analysis spanning a 15-year period from 1991 to 2005. In addition, the research includes secondary source data gathered from movie industry statistics and industry reports in order to provide an empirically descriptive analysis of violent female action characters in contemporary American film; While many feminist film theorists argue that female action …