Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Entire DC Network
An Empirical Study Of The Determinants Of Consumer Price Sensitivity For The Health And Fitness Club Industry, Lei Ouyang
Dissertations
Ouyang, Lei. An Empirical Study of the Determinants of Consumer Price Sensitivity forthe Health and Fitness Club Industry. Published Doctor of Philosophydissertation, University of Northern Colorado, 2020. The primary purpose of this study was to propose and test a general model todescribe the extent to which customer price sensitivity is influenced by perceived value, service quality, customer satisfaction, customer loyalty, and switching costs. Additionally, the study also sought to examine if there is a significant difference in consumer price sensitivity among gender and household income groups. Finally, the study was designed to examine the congruency of the hypothesized model and …
Implementing Digital Media As A Pedagogical Tool In University Physical Activity Courses, Dannon G. Cox
Implementing Digital Media As A Pedagogical Tool In University Physical Activity Courses, Dannon G. Cox
Dissertations
Technological advancements have influenced the way we teach, learn, and communicate in education. Higher educational institutions must continually adapt to emerging technologies by implementing a variety of technologies such as photographs, audio, video, and an endless array of online platforms. Specifically, university physical activity programs, which have existed in higher educational institutions for over a century, are encouraged to incorporate digital media as a means to effectively and efficiently communicate a variety of content areas (Cardinal, 2017; Casey, Goodyear, & Armour, 2017; Tiernan, 2015). The purpose of this case study was to explore the implementation of digital media as a …
The Psychological Foundations Of Corporate Social Responsibility In Recreational Sport Organizations: An Investigation Of Employee Functioning, Rammi Hazzaa
Dissertations
The importance of corporate social responsibility (CSR) has been well documented in the mainstream management literature (e.g., Aguinis & Glavas, 2012; Turker, 2009). While CSR has been investigated in the sport management literature, it has been done almost exclusively from the macro-level perspective aiming to address questions about the implications of CSR for organizations and society (Babiak, 2010; Smith & Westerbeek, 2007). However, there has been little CSR-related research undertaken with regards to sport employees and the individual level of analysis (microlevel). As such, this study is guided by the general notion of the psychological foundations of CSR that explain …