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Articles 1 - 30 of 376
Full-Text Articles in Entire DC Network
The Impact Of Message Sequencing In The New Product Introduction Process: Boosting Message Retention And Its Impact On Product Attitude, Bobi Ivanov, Kimberly A. Parker, Jeanetta D. Sims, Chan Yun Yoo
The Impact Of Message Sequencing In The New Product Introduction Process: Boosting Message Retention And Its Impact On Product Attitude, Bobi Ivanov, Kimberly A. Parker, Jeanetta D. Sims, Chan Yun Yoo
Atlantic Marketing Journal
This study focused on providing a more nuanced understanding of the message retention-attitude (cognition-affect) relationship in new product introductions. Using advertising and publicity as independent and combined promotional tools, this study aims to determine an effective approach to strengthen the retention-attitude relationship as well as the level of new product information retention and, through it, the attitude toward the product. To that end, a two-phase experiment was conducted involving 423 participants. The results revealed that publicity, compared to advertising, in general, was a more effective strategy in boosting retention and that the publicity-publicity sequence strategy was the most effective in …
Spartan Daily, December 5, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily, December 5, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily (School of Journalism and Mass Communications)
Volume 141, Issue 41
Spartan Daily, December 4, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily, December 4, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily (School of Journalism and Mass Communications)
Volume 141, Issue 40
Spartan Daily, December 3, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily, December 3, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily (School of Journalism and Mass Communications)
Volume 141, Issue 39
Winter 2013
Conversations
Notes from the dean; Renowned journalist Chris Bury joins the faculty; Public relations students shine on national stage; Alumna finds success bringing bands and brands together; Student organization spotlight: SPJ DePaul; All for DePaul campaign; Around the college; Accolades
Individual And Organizational Responses To Changing And Challenging Conditions, Kristin Backhaus
Individual And Organizational Responses To Changing And Challenging Conditions, Kristin Backhaus
Organization Management Journal
No abstract provided.
Omj Is 10th Of 84 Journals In Quality Of Business Education Articles, William P. Ferris
Omj Is 10th Of 84 Journals In Quality Of Business Education Articles, William P. Ferris
Organization Management Journal
No abstract provided.
Corporate Sustainability As The Cornerstone Of The Capstone Course In Strategy, Steven Meisel
Corporate Sustainability As The Cornerstone Of The Capstone Course In Strategy, Steven Meisel
Organization Management Journal
No abstract provided.
Gender And Corporate Sustainability: On Values, Vision, And Voice, Joan L. Slepian, Gwen E. Jones
Gender And Corporate Sustainability: On Values, Vision, And Voice, Joan L. Slepian, Gwen E. Jones
Organization Management Journal
This article presents an exploratory empirical study of the role of gender in sustainability initiatives and practices in a sample of 925 men and women from American companies. We explore gender differences and their implications for sustainability values, priorities, and perceptions of sustainability-related activities in the workplace. Drawing from studies of sustainability, gender, and environmental values and action, our study finds that corporate women hold sustainability-related concerns and values to be significantly more important to them personally than do their male colleagues, and they view and evaluate their companies’ sustainability-related value priorities, initiatives, and activities from these foundational ethical and …
From Endogenization To Justification: Strategic Responses To Legitimacy Challenges In Contentious Organizational Fields, Paul-Brian Mcinerney
From Endogenization To Justification: Strategic Responses To Legitimacy Challenges In Contentious Organizational Fields, Paul-Brian Mcinerney
Organization Management Journal
Fields are contested social arenas. By examining the case of a single organization, in this case a social enterprise, the author shows how organizations respond to legitimacy challenges from members of the field and how such responses shape the organization’s form and practices. At times, organizations endogenize, that is, incorporate practices from the field. Findings indicate that responses reflect strategies under constraint. Endogenizing institutionalized practices constrains managers’ ability to exercise agency. Endogenizing contested practices afford agency by allowing managers to translate those practices to accord with local exigencies. This article extends literature on impression management and institutional theory by showing …
The Org: The Underlying Logic Of The Office By Ray Fisman And Tim Sullivan, Joanne L. Tritsch
The Org: The Underlying Logic Of The Office By Ray Fisman And Tim Sullivan, Joanne L. Tritsch
Organization Management Journal
No abstract provided.
Integrating Corporate Sustainability And Organizational Strategy Within The Undergraduate Business Curriculum, Jamie R. Wieland, Dale E. Fitzgibbons
Integrating Corporate Sustainability And Organizational Strategy Within The Undergraduate Business Curriculum, Jamie R. Wieland, Dale E. Fitzgibbons
Organization Management Journal
Corporate sustainability (CS) requires organizations to shift focus from short-term financial goals to further consider the long-term social, environmental, and economic implications of their operations. Despite a lack of regulations in the United States requiring companies to disclose social and environmental measures, more than 80% of U.S. corporations voluntarily release corporate responsibility reports. The increased focus of CS in practice has impacted many business curricula to adapt CS-related courses (such as business ethics); however, we present results that indicate that such means may have limited influence on students’ views concerning the legitimacy of social and environmental issues in regard to …
Organizational Downsizing During An Economic Crisis: Survivors’ And Victims’ Perspectives, Roselie Mcdevitt, Catherine Giapponi, Deborah M. Houston
Organizational Downsizing During An Economic Crisis: Survivors’ And Victims’ Perspectives, Roselie Mcdevitt, Catherine Giapponi, Deborah M. Houston
Organization Management Journal
The recession that began in 2007 resulted in organizational retrenchment strategies focused on workforce reductions. In order to successfully emerge from this crisis and sustain long-term viability for their organizations, managers needed to reengage surviving employees and minimize the potential for retaliatory behavior by the victims of the downsizing activities. An understanding of the perceptions of both survivors and victims is critical when managers implement downsizing and recovery strategies. The psychological contract and attribution theory were used to examine employee perceptions post downsizing. The variables of interest in this study include employee perceptions related to organizational communication; understanding and agreement …
Organizations: Where Did It All Go Wrong?, Devi Akella
Organizations: Where Did It All Go Wrong?, Devi Akella
Organization Management Journal
No abstract provided.
Spartan Daily, November 26, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily, November 26, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily (School of Journalism and Mass Communications)
Volume 141, Issue 38
Spartan Daily, November 21, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily, November 21, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily (School of Journalism and Mass Communications)
Volume 141, Issue 37
Spartan Daily, November 20, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily, November 20, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily (School of Journalism and Mass Communications)
Volume 141, Issue 36
Spartan Daily, November 19, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily, November 19, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily (School of Journalism and Mass Communications)
Volume 141, Issue 35
Spartan Daily, November 14, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily, November 14, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily (School of Journalism and Mass Communications)
Volume 141, Issue 34
Spartan Daily, November 13, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily, November 13, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily (School of Journalism and Mass Communications)
Volume 141, Issue 33
Spartan Daily, November 12, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily, November 12, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily (School of Journalism and Mass Communications)
Volume 141, Issue 32
Spartan Daily, November 7, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily, November 7, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily (School of Journalism and Mass Communications)
Volume 141, Issue 31
Spartan Daily, November 6, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily, November 6, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily (School of Journalism and Mass Communications)
Volume 141, Issue 30
Spartan Daily, November 5, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily, November 5, 2013, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily (School of Journalism and Mass Communications)
Volume 141, Issue 29
Editor’S Notebook, Andrew C. Holman
Optimism Versus Pessmism: An Exploratory Analysis Of China In Zambian Media, Bob Wekesa
Optimism Versus Pessmism: An Exploratory Analysis Of China In Zambian Media, Bob Wekesa
Zambia Social Science Journal
The huge interest in Zambia-‐China relations globally, both in academia and popular press, inspires several inquisitions. How have these relations changed and panned out in the present, from a Zambian media perspective? Would a Zambian media approach help provide insights into the ebb and flow of perceptions about China inside Zambia? What can we gather from the Zambian media on the September 2011 regime change in Zambia vis-‐à-‐vis China’s engagement? In other words, how did Zambian media craft perceptions on and of China in the era of late president Michael Chilufya Sata’s leadership? To answer these questions, this exploratory study …
Robert Boyer, Hiroyasu Uemura, And Akinori Isogai (Eds.) Diversity And Transformations Of Asian Capitalisms. London And New York: Routledge. 2012., Kate Barclay Ph.D.
Robert Boyer, Hiroyasu Uemura, And Akinori Isogai (Eds.) Diversity And Transformations Of Asian Capitalisms. London And New York: Routledge. 2012., Kate Barclay Ph.D.
Journal of International and Global Studies
Book review.
Richard Smith. Mapping China And Managing The World: Culture, Cartography And Cosmology In Late Imperial Times. New York: Routledge, 2013., Daniel Knorr
Journal of International and Global Studies
Book review.
Astri Suhrke. When More Is Less: The International Project In Afghanistan. New York: Columbia University Press, 2011., Saroj Kumar Rath Ph.D.
Astri Suhrke. When More Is Less: The International Project In Afghanistan. New York: Columbia University Press, 2011., Saroj Kumar Rath Ph.D.
Journal of International and Global Studies
Book review.