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Hashtag Politics: The Polyphonic Revolution Of #Twitter, Bud Davis
Hashtag Politics: The Polyphonic Revolution Of #Twitter, Bud Davis
Pepperdine Journal of Communication Research
Social media has revolutionized how citizens communicate and interact with each other. President Barack Obama’s 2008 presidential campaign notably demonstrated just how impactful online interconnectivity could be in reaching out to key demographics. More specifically, Twitter has become increasingly popular in achieving communication with constituents while enabling voters to become citizen journalists and active participants in the political process. This paper seeks to trace the evolution of Twitter as a political resource and determine what influence it has in enhancing and inhibiting political communication. By drawing on Kristeva’s concept of intertextuality, I argue that Twitter’s unique functionality contains the potential …
Persuasive Strategies And Hats Off For Cancer Donations, Janae Masnovi
Persuasive Strategies And Hats Off For Cancer Donations, Janae Masnovi
Pepperdine Journal of Communication Research
This quantitative research project set out to answer the question, “What type of advertising strategy, logos, ethos, or pathos, will be most effective in increasing donations to Hats Off for Cancer, a nonprofit organization?” By administering a survey including manufactured advertisements to potential donors through the Hats Off for Cancer e-newsletter, the Hats Off for Cancer Facebook page, and my own Facebook network, I received 44 responses. These responses indicated the participants’ involvement with the organization as well as their preferred advertising strategies and their reasoning for this. 79 percent of respondents felt that the advertisement using pathos was most …
The Effect Of Newer Communication Technologies On Relationship Maintenance And Satisfaction In Long-Distance Dating Relationships, Allie Kirk
Pepperdine Journal of Communication Research
This paper explores the influence of computer-mediated communication (CMC) on long-distance dating relationships (LDDRs), and how new technologies such as Skype and Facebook have evolved as important platforms in relationship maintenance and relational satisfaction. Twenty participants participated in a closed-ended questionnaire that included a scale to measure relational satisfaction as developed by Hendrick (1988), as well as Stafford and Canary’s (1992) revised relational maintenance scale. Results of the study showed that Skype has become the preferred medium for communication in LDDRs over email, where previous research claimed email as a dominant platform of CMC.