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A Case Study And Framing Analysis Of The 2008 Salmonella Outbreak, Erica Irlbeck, Cindy Akers, Matt Baker, Scott Burris, Mindy Brashears
A Case Study And Framing Analysis Of The 2008 Salmonella Outbreak, Erica Irlbeck, Cindy Akers, Matt Baker, Scott Burris, Mindy Brashears
Journal of Applied Communications
During the summer of 2008, a nationwide Salmonella outbreak sickened more than 1,400 people; the initial cause was thought to be tomatoes, but after further investigation, jalapeno and Serrano peppers from Mexico were the cause. The purpose of this study was to examine television news coverage of the 2008 Salmonella outbreak in jalapenos with case study methodology, through the scope of framing theory, to gain an understanding of how reporters’ ideologies, attitudes, corporate pressures, and interview sources influenced the frames that were reported on national television news networks. The reporters revealed they would like to see changes within the Food …
The Challenge Of Exemplification In Crisis Communication, Deborah D. Sellnow, Timothy L. Sellnow
The Challenge Of Exemplification In Crisis Communication, Deborah D. Sellnow, Timothy L. Sellnow
Journal of Applied Communications
This case study characterizes the crisis communication challenges and potential response strategies of organizations facing crises of perception created by media exemplars. Exemplars are created through repeated news stories made memorable by highly vivid language, shocking visual materials, and evocative personal testimonies. ABC’s portrayal of Lean Finely Textured Beef as “pink slime” is provided as a case for analysis. The study concludes that organizations responding to crises of perception are at an extreme disadvantage when their standard operating procedures are portrayed negatively as exemplars. In addition, stigmatization increases an organization’s susceptibility to exemplars. Finally, appeals to neutral parties have the …