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Examining Consumers' Trust In The Food Supply Chain, Chadelle R.H. Robinson, Taylor K. Ruth, R.G. "Tre" Easterly Iii, Fayth Franzoy, Jay Lillywhite

Journal of Applied Communications

Consumers are concerned about the quality and safety of their food at all times during the food supply chain, but sensationalized media coverage, lack of knowledge, and recent recalls have made it difficult for consumers to trust the agricultural industry. Because trust drives risk perceptions and acceptance, it is important for agricultural communicators to understand how personal characteristics influence trust in the food supply chain. To fulfill the purpose of this study, a national quota sample of 847 responses to an online questionnaire were collected in March 2019. The results indicated respondents held a moderate level of trust toward production …

Shorts, News And Communications Services

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Shorts

• K-State: Where economic engagement excels
• Biologists find male, female live-bearing fish evolve differently
• A discovery for the record books
• Center for Sensory Analysis helping consumers ‘Fight Bac'
• This network planted in safety
• ‘X’cellent power: Physicists create ‘molecular black hole’ using ultra-intense X-ray pulses
• Spice up your life — and your meats
• Raising a stink: Corpse flower experience feast for the eyes, but a sock to the nose

2011 Spring Perspectives - Full Issue (Pdf), Jennifer Torline, Beth Bohn, Rachel Skybetter

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Perspectivesshowcases Kansas State University's range of research, scholarly, and creative activity and discovery. This Spring edition includes highlights

• In Europe and The U.S., Consumer Views On Cloned Products Breed Different Results, A Patented Success, Biologist’s career spent on research to prevent cataracts, Graphene research receives national recognition, Chemist recognized as promising young scientist, The meat of the matter: ready-to-eat products contain few cancerous compounds, Entomologist finds household pests carry same multi-drug resistant bacterial strains found in swine operations, Biosecurity Research Institute enhancing food safety research, A patented success.

Nutrition Education With Limited Resource Audiences, Virginia M. Barnard

Center for Engagement and Community Development

The Expanded Food and Nutrition Education Program (EFNEP) is one way Riley County K-State Research & Extension improves the nutrition and physical activity behaviors of low-income families. Through a community-based, relationship-driven, hands-on educational approach, EFNEP families experience improvements in four core areas: diet quality and physical activity, food resource management, food safety, and food security.

Accelerating Experience In Food Research, Education, Kelly Hannigan

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The Global Food Systems Initiative, announced by Kansas State University President Kirk Schulz in January 2014, builds on the university’s legacy of leadership in food production, food safety and food security.

A Case Study And Framing Analysis Of The 2008 Salmonella Outbreak, Erica Irlbeck, Cindy Akers, Matt Baker, Scott Burris, Mindy Brashears

Journal of Applied Communications

During the summer of 2008, a nationwide Salmonella outbreak sickened more than 1,400 people; the initial cause was thought to be tomatoes, but after further investigation, jalapeno and Serrano peppers from Mexico were the cause. The purpose of this study was to examine television news coverage of the 2008 Salmonella outbreak in jalapenos with case study methodology, through the scope of framing theory, to gain an understanding of how reporters’ ideologies, attitudes, corporate pressures, and interview sources influenced the frames that were reported on national television news networks. The reporters revealed they would like to see changes within the Food …

The Challenge Of Exemplification In Crisis Communication, Deborah D. Sellnow, Timothy L. Sellnow

Journal of Applied Communications

This case study characterizes the crisis communication challenges and potential response strategies of organizations facing crises of perception created by media exemplars. Exemplars are created through repeated news stories made memorable by highly vivid language, shocking visual materials, and evocative personal testimonies. ABC’s portrayal of Lean Finely Textured Beef as “pink slime” is provided as a case for analysis. The study concludes that organizations responding to crises of perception are at an extreme disadvantage when their standard operating procedures are portrayed negatively as exemplars. In addition, stigmatization increases an organization’s susceptibility to exemplars. Finally, appeals to neutral parties have the …

Bri: The First Five Years, Biosecurity Research Institute

Special Publications

This 2012 Annual Report highlights the history of the first five years of the Biosecurity Research Institute (BRI) at Kansas State University. Topics include the facility, its operations and safety, education and training, partners and funding, research highlights and leadership, since the Institute's founding in 2007.

Media Dependency During A Food Safety Incident Related To The U.S. Beef Industry, Ashley D. Charanza, Traci L. Naile

Journal of Applied Communications

Food safety issues are an important topic in the mainstream media. Media coverage of food safety, particularly the beef industry, has the potential to alter consumers’ perceptions of and attitudes toward the beef industry. Much of the media coverage about food safety incidents related to beef is negative, causing concerns and frustrations among the industry. The media has an important and powerful influence on society; there is a benefit to understanding the role of the media and how people use media in their everyday lives. This study examined consumers’ dependencies on media during normal times when a food safety incident …

A Semiotic Analysis Of Biotechnology And Food Safety Images In Time, Newsweek, And U.S. News & World Report, Jenn Norwood Tolbert, Tracy Rutherford

Journal of Applied Communications

This study examined the photographs and photo illustrations used in Time, Newsweek, and U.S. News & World Report biotechnology and food safety stories in 2000 and 2001. Semiotic theory provided a conceptual framework for interpreting data collected through a quantitative content analysis. The evaluation of 45 images indicated that the news magazines had relatively balanced coverage of the issues. Five categories of images were determined to be used by the news magazines: food, animals, scientists or food handlers, producers, and foreign. These results are consistent with journalism research in relationship to the use of images to create perceptions and support …