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Articles 61 - 61 of 61
Full-Text Articles in Entire DC Network
Motivation, Place Attachment, And Loyalty In A Country Club, Jim Butler, Jo Jung Lee
Motivation, Place Attachment, And Loyalty In A Country Club, Jim Butler, Jo Jung Lee
ICHRIE Research Reports
Introduction
Club members are the lifeblood of the private country club business. However, country club research is understudied because of the private nature of the business and lack of recognition of studying members’ behaviors in the club. The research investigated the relationship between motivation of joining factors of members in a private country club, place attachment of members to the club, and membership loyalty to the country club. The study also examined the effects of demographic factors in motivation, forming place attachment, and loyalty to the club.
Relevance and Significance of the topic
Private country clubs, an important part of …