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Articles 1 - 26 of 26
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“The Path To Independence: A Comparative Analysis Of The Development Of Independent Media In The Early United States And The Contemporary Republic Of Georgia.”, Liza Ortego
Honors Theses
No abstract provided.
A Pattern Of Press Self-Criticism In The First Half Of The Twentieth Century, Rebecca Ann Markway
A Pattern Of Press Self-Criticism In The First Half Of The Twentieth Century, Rebecca Ann Markway
Honors Theses
No abstract provided.
Viral Marketing: What It Is And Where It Is Going, Laura Ashley Aucion
Viral Marketing: What It Is And Where It Is Going, Laura Ashley Aucion
Honors Theses
No abstract provided.
Another Test Of The News: How The Early American Press Reported The French Revolution, Jacquelyn Cole
Another Test Of The News: How The Early American Press Reported The French Revolution, Jacquelyn Cole
Honors Theses
No abstract provided.
Changing Face: The Evolution Of Chinese Women's Dress And Appearance, Xiaolan Wang
Changing Face: The Evolution Of Chinese Women's Dress And Appearance, Xiaolan Wang
LSU Master's Theses
Women’s dress and appearance can reflect a lot about a civilized society. It is influenced by many factors as well. The dress and appearance of contemporary Chinese women have not been studied much by mass communication researchers. This paper, however, explored the factors that influence the development and evolution of contemporary Chinese women’s dress and appearance. It traced back from Dynastic China to Republican China and then to Mao’s red China to examine the historical and political influences imposed on the dress and appearance of Chinese women. Then, it used in-depth interviews to find out factors that influence women’s dress …
Covering The Revolution Of Roses (Differences And Similarities Between Georgia And Independent Television Companies), Nino Danelia
Covering The Revolution Of Roses (Differences And Similarities Between Georgia And Independent Television Companies), Nino Danelia
LSU Master's Theses
The study analyzed how independent and state media's news programs differ in the way they framed the Georgian Revolution of Roses. The paper analyzed what sources, frames and key words journalists used to describe the protest in order to investigate if the coverage was objective or biased in any particular direction. Study provides evidence that by framing protests in a different way, politicians and journalists give different meanings to the same issues and suggest what is at issue. Each party of the political elite tried to promote their own political viewpoints. By preferring sources from the ruling party and their …
Predicting Indonesian Journalists' Uses Of Public Relations-Generated News Materials, Simon Sinaga
Predicting Indonesian Journalists' Uses Of Public Relations-Generated News Materials, Simon Sinaga
LSU Master's Theses
The news media are the main channel for public relations practitioners to get messages across to their publics. Getting their news or information materials used in the media is, therefore, a key professional responsibility for public relations practitioners. In an Asian country like Indonesia, this practice constitutes one of the more important parts of pubic relations practices. However, there has been little research conducted on predictive factors – especially as concerns taking into account different factors together – regarding Indonesian journalists’ uses of public relations news materials, since it is the largest nation in the Southeast Asian region, and no …
Are Murders Equal In The Eyes Of The Media?: A Study Of Race, Gender, Class And Quality Of Coverage, Tobie Marie Blanchard
Are Murders Equal In The Eyes Of The Media?: A Study Of Race, Gender, Class And Quality Of Coverage, Tobie Marie Blanchard
LSU Master's Theses
Crime news is an important component of local news. A literature review suggested that the media’s coverage of crime news can reveal vital information about media routines and biases. The main issue in this study is race and the media. The subtext of crime news and how the media cover different races when dealing with crime can speak to the larger issues of race and the media. The primary focus of this study was to examine how the media cover victims of murder, but more specifically to investigate any differences that may exist in how they cover White and Black …
Adoption In New Orleans: What Agencies Are Doing To Promote It, Emily Barbara Rivers
Adoption In New Orleans: What Agencies Are Doing To Promote It, Emily Barbara Rivers
LSU Master's Theses
Unplanned and unwanted pregnancies are a national concern in the United States. In addition, many people exist who would like to become parents, but cannot or do not reproduce biologically. While adoption could offer a solution to this problem, the actual number of adoptions that take place is very small. This study examined what adoption agencies in the New Orleans area are doing to promote themselves to women with unwanted pregnancies. In-depth interviews were conducted with five adoption agencies. Three of the five agencies reported using various methods of targeting women with unwanted pregnancies. These methods included public posters, flyers …
Risk Reporting And Source Credibility: Trying To Make The Readers Interested, Raluca Cozma
Risk Reporting And Source Credibility: Trying To Make The Readers Interested, Raluca Cozma
LSU Master's Theses
An experiment with 98 participants was conducted to explore the effects of government versus multiple sources on perceived credibility and interest when applied to the same risk stories. It also analyzed the effects of source treatment on participants' assessment of government credibility and source reasonableness. The study investigated the effects of demographic characteristics of participants (age, gender, media use) on the same variables, and tried to determine if there was any statistical correlation between the two dependent variables of credibility and interest. It also analyzed the effects of human-interest reports on credibility and interest. Overall, the study found that participants …
Mammary Malfunction: A Comparison Of Breastfeeding And Bottlefeeding Product Ads With Magazine Article Content, Angela Broussard Hyderkhan
Mammary Malfunction: A Comparison Of Breastfeeding And Bottlefeeding Product Ads With Magazine Article Content, Angela Broussard Hyderkhan
LSU Master's Theses
Breastfeeding is a pressing social issue in terms of women’s equality, preventative healthcare, and the preservation of a valuable natural resource. Future progress in breastfeeding advocacy will depend on an accurate investigation into the current situation. In this study, three women’s prenatal magazines (American Baby, ePregnancy, and Parenting) are analyzed via content analysis for one calendar year, looking specifically at infant formula-related product advertisements, breastfeeding-related product advertisements and variations of the mother’s role in infant feeding. The content of breastfeeding-related magazine articles also is analyzed within the context of the advertisements. This sample of media appears to have evolved away …
Women's Uses Of The Internet, Rachelle Powell
Women's Uses Of The Internet, Rachelle Powell
LSU Master's Theses
In this study I will look at the main reasons women use the Internet. Studies about women and the Internet are divided; some indicate less use of the Internet than men, but other studies show strong evidence of a narrowing gap in use. Due to this lack of clarity, a study that looks exclusively at women’s Internet activities and usage is needed. Although qualitative research does not test or apply theory the same way quantitative research does, uses and gratifications theory informed this study. This is an exploratory study of women and the Internet.
Baseball And Steroids In The News: How Politicians And Reporters Construct The News, Claudia Kozman
Baseball And Steroids In The News: How Politicians And Reporters Construct The News, Claudia Kozman
LSU Master's Theses
This study is a content analysis of newspaper coverage of baseball and steroids. The data are a random sample from four newspapers: Los Angeles Times, The New York Times, The San Francisco Chronicle, and The Washington Post. The period under study consists of 77 weeks, from April 10th, 2003, to December 9th, 2004. The results supported four hypotheses and negated one. Analysis showed that the issue of baseball and steroids was not institution-driven news; it was the result of governmental action, events outside of government, and local interest. The number of stories rose after governmental action. It also rose after …
The Purpose Of Magazine Web Sites, Mark Marquez Ii
The Purpose Of Magazine Web Sites, Mark Marquez Ii
LSU Master's Theses
The purpose of this thesis was to determine whether online versions of printed magazines shared an overall purpose. Guided by grounded theory, interviews were conducted of publishers and staff members from the Web sites of 15 printed magazines. The analysis of the interviews suggested that the overall purpose of online versions of magazines is marketing of the printed magazine, and that the sites also are intended to accomplish a number of secondary purposes.
Museum-Public Relationships: Exploring The Relationship Management Theory Of Public Relations, Mary Presley Schoen
Museum-Public Relationships: Exploring The Relationship Management Theory Of Public Relations, Mary Presley Schoen
LSU Master's Theses
This study employs the organization-public relationship (OPR) scale to measure member perceptions of an art museum affiliated with a Southern university. The scale is a 15-item, multi-dimension tool developed by Bruning and Ledingham to measure a public’s relationship with an organization (Ledingham, 2001). The three dimensions are personal relationship, community relationship, and professional relationship. The study found that member perceptions of the museum-public relationship differentiated members who voted to continue their membership from those who voted to discontinue their membership with the museum. Further, this study supports the relationship management theory of public relations as a viable framework for practicing …
Coverage Of The 2003 Post-Election Protests In Azerbaijan: Impact Of Media Ownership On Objectivity, Ilgar Khudiyev
Coverage Of The 2003 Post-Election Protests In Azerbaijan: Impact Of Media Ownership On Objectivity, Ilgar Khudiyev
LSU Master's Theses
The purpose of this study is to determine bias in press news coverage of the 2003 post-election street protests, which resulted from the presidential election in Azerbaijan. This study provides a look at the extent of state and private media ownership of newspapers in Azerbaijan conducting a content analysis of three highly circulated local newspapers, one state owned and the others privately owned, during a three week period following the election day when the main subject of local newspapers’ coverage was protest actions in the streets of the capital city, Baku. The data are news and articles regarding the street …
Patterns Of Self-Expression And Impression Management In Blogs, Ana Keshelashvili
Patterns Of Self-Expression And Impression Management In Blogs, Ana Keshelashvili
LSU Master's Theses
The constant process of technology development offers Internet users new tools, allowing them to enjoy their right of free expression. One of the latest popular tools introduced for use by mass audience on the Internet is a weblog (or blog). There are more than 4.12 million blogs on the Internet maintained by different people with different purposes. Some of the bloggers manage to create an image that makes them "celebrities" among the community of bloggers. These are the people whose blogs are among the most well-known and also regularly linked by other bloggers. Besides, media's view of blogging comes directly …
Governor Kathleen Babineaux Blanco: Her Press Strategies And The Local Press, Brecke Megan Latham
Governor Kathleen Babineaux Blanco: Her Press Strategies And The Local Press, Brecke Megan Latham
LSU Master's Theses
This thesis focuses on Louisiana Governor Kathleen Babineaux Blanco’s press strategies. The first section of the paper provides the standard and documented description of the role and press strategy for a governor. The second section provides a background of the responsibility of the press within a democratic society in the context of the Social Responsibility Theory. The third section examines what elements define a press/politico relationship and what defines positive and negative aspects related to this type of relationship. This research utilizes a qualitative research design, including in-depth interviews, participatory observation/field notes and case studies. Perceptions, derived from the governor’s …
Bonjour Canada: A Case Study Of The 1995-2000 Louisiana Public Relations Campaign To Attract Canadian Visitors To Louisiana, Bonnie Anne Bauman
Bonjour Canada: A Case Study Of The 1995-2000 Louisiana Public Relations Campaign To Attract Canadian Visitors To Louisiana, Bonnie Anne Bauman
LSU Master's Theses
The research undertaken in this study explores five years of the Louisiana Office of Tourism's public relations campaign to attract Canadian visitors to Louisiana. The study considers how the campaign's organizers used the cultural bond between French-speaking Canadians and Louisiana to attract Canadians to Louisiana. The study also examines how important the public relations strategy of highlighting the cultural bond between host and tourist was in attracting Canadian visitors to the state. In addition, the study uncovers whether or not campaign organizers considered the impact their campaign would have on Louisiana's Cajun citizenry. The research method employed was the case …
A Tale Of Two Champions: Lsu And Southern University Compete For Coverage In Louisiana Newspapers, Damiane Christopher Ricks
A Tale Of Two Champions: Lsu And Southern University Compete For Coverage In Louisiana Newspapers, Damiane Christopher Ricks
LSU Master's Theses
The study’s purpose was to discover if two Louisiana newspapers gave Louisiana State University’s football team more favorable coverage than that of the team from Southern University, a historically black university. A content analysis of articles published in The Advocate (Baton Rouge) and the Times-Picayune (New Orleans) from the 1995 and 1998 seasons when Southern University’s team accomplished greater success than LSU’s team, and the 2003 season when both teams won national championship titles revealed that while LSU’s team did not receive more prominent coverage and praise than Southern University’s team, racial stereotypes appeared throughout the 667 articles analyzed. Although …
Public Relations Ethics: A Cross-Cultural Analysis, Paul Stuart Lieber
Public Relations Ethics: A Cross-Cultural Analysis, Paul Stuart Lieber
LSU Doctoral Dissertations
This two-part study employed 11 qualitative interviews, the Defining Issues Test (DIT) and a quantitative version of the five-factor TARES test to complete the first cross-cultural analysis of the ethical decision-making patterns of public relations practitioners. The DIT is an instrument based on Kohlberg’s (1969) moral development theory, the TARES test composed of 14 self-enforced, ethical consideration statements derived from the research of Baker and Martinson (2001). Results indicate no statistically significant difference in levels of moral development and ethical consideration between sampled practitioners in Australia, New Zealand and the United States (Lieber, 2003). This finding argues for a vocational …
Greenwashing: Visual Communication And Political Influence In Environmental Policy, Eric Jeffrey Jenner
Greenwashing: Visual Communication And Political Influence In Environmental Policy, Eric Jeffrey Jenner
LSU Doctoral Dissertations
Some contemporary theories in political science maintain that public lobbying is merely an expression of latent and resolute public opinion that is communicated to policymakers. Other theories contend that the public is highly manipulable and that public lobbying by extension can be considered a form of strategic framing that takes place through the news and paid media. Both theoretical approaches specify a function for words or text but are silent on the influence of photographs or images. In this dissertation, I hypothesize that environmental public lobbying operates as strategic framing and that text and photographs have unique and discrete effects …
The Diffusion Of Gis In Journalism, Ben S. Wasike
The Diffusion Of Gis In Journalism, Ben S. Wasike
LSU Doctoral Dissertations
The purposes of this study were to determine the likelihood of reporters to adopt Geographical Information Systems and to predict the future of the diffusion of GIS in the journalism industry using the diffusion of innovations theory. The study used two data collection methods: in-depth interviews and a Web survey. The indepth-interviews revealed factors that will influence the diffusion of GIS, including the availability of map data, competition between media agencies, the ease of getting management to buy GIS once its functionality has been demonstrated to them, and the general use of secondary GIS products. The Web survey showed that …
Foreign News Coverage In Selected U.S. Newspapers 1927-1997: A Content Analysis, Cleo Joffrion Allen
Foreign News Coverage In Selected U.S. Newspapers 1927-1997: A Content Analysis, Cleo Joffrion Allen
LSU Doctoral Dissertations
This content analysis was designed to examine, in a single longitudinal study, trends in the quantity and kinds of world news coverage in selected U.S. newspapers during times of relative peace. Using complementary proportion and absolute-item frequencies, two constructed weeks in 1927, 1947, 1977, and 1997 in three newspapers, 168 issues in all, were analyzed. The findings indicate that the percentage of foreign news coverage compared to non-foreign coverage in the three newspapers actually increased between 1927 and 1997. The amount of foreign coverage spiked in 1947 and then started to decline. But even with the decline, coverage by proportion …
Illinois Legislators Revisited: A Comparison Of Legislators' Perceptions And Attitudes Toward Constituent E-Mail, Mary Louise Sheffer
Illinois Legislators Revisited: A Comparison Of Legislators' Perceptions And Attitudes Toward Constituent E-Mail, Mary Louise Sheffer
LSU Doctoral Dissertations
This is a follow up study to a 2000 report, which measured and compared Illinois state legislators’ attitudes and perceptions toward constituent e-mail, and its impact on personal political agendas. Along with measuring attitudes, this study sought to measure and compare the impact of advances in e-mail technology on Illinois legislators’ use of e-mail as a political tool of communication. The panel comparison consisted of 59% of respondents who participated in both the 2000 and the 2004 study. A survey conducted in February 2000 showed that 89% of Illinois legislators had an active e-mail address, but only 65% of those …
African-American Women's Reception Influence And Utility Of Television Content: An Exploratory Qualitative Analysis, Bettye A. Grable
African-American Women's Reception Influence And Utility Of Television Content: An Exploratory Qualitative Analysis, Bettye A. Grable
LSU Doctoral Dissertations
This qualitative study featured 33 in-depth interviews of college-aged, African-American women and offers baseline exploratory data about how a majority cultural artifact like televised depictions become utilized in the everyday lives of an underrepresented group in media studies. This research represents one of a few studies to explore how black females decode and utilize TV content, and offers a new theoretical framework to explain informants' decoded receptions, influence and utility of television. An inductive analysis of interview narratives found that viewers use TV content like a looking-glass to understand how they are seen by others and where they fit in …