Digital Commons Network^™

Bonjour Canada: A Case Study Of The 1995-2000 Louisiana Public Relations Campaign To Attract Canadian Visitors To Louisiana, Bonnie Anne Bauman

LSU Master's Theses

The research undertaken in this study explores five years of the Louisiana Office of Tourism's public relations campaign to attract Canadian visitors to Louisiana. The study considers how the campaign's organizers used the cultural bond between French-speaking Canadians and Louisiana to attract Canadians to Louisiana. The study also examines how important the public relations strategy of highlighting the cultural bond between host and tourist was in attracting Canadian visitors to the state. In addition, the study uncovers whether or not campaign organizers considered the impact their campaign would have on Louisiana's Cajun citizenry. The research method employed was the case …