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Articles 1 - 30 of 89
Full-Text Articles in Entire DC Network
Consumer Experience, David Norris, Ramsey Jones, Joshua Hurst-Coffey, Alexander Johnson
Consumer Experience, David Norris, Ramsey Jones, Joshua Hurst-Coffey, Alexander Johnson
ENGL 1102 Showcase
This anthology talks about the current state of consumer experiences in the modern entertainment industry. Some of the trends are good while many are bad. Streaming services are now over abundant and cost way too much. Game publishers are pushing out games fast but lack content. One the other hand, smaller groups are publishing cheaper and much more successful. We wish to discuss the effects of these actions on the consumers' side of content consumption.
Scholars Day 2024 Program Of Events, Carl Goodson Honors Program
Scholars Day 2024 Program Of Events, Carl Goodson Honors Program
Scholars Day
This is the program of events for the 2023 Scholars Day Conference, where undergraduates across disciplines present their scholarly and creative works.
Strategic Communication In The Feminine Hygiene And Beauty: A Comprehensive Plan For Effective Engagement And Influence, Mikhailia A. Williams
Strategic Communication In The Feminine Hygiene And Beauty: A Comprehensive Plan For Effective Engagement And Influence, Mikhailia A. Williams
Global Strategic Communications Student Work
The beauty and health industry is a multi-billion dollar market that includes companies that produce feminine hygiene products (Petruzzi, 22). These brands are looking for new ways to connect with their consumers and increase consumer loyalty. The Honey Pot Company, a plant-based and organic feminine hygiene brand, has an opportunity to increase its online brand sentiment by implementing a strategic communications plan for female consumers aged 15 to 50. The objective of this report is to provide a comprehensive analysis of the company's communication, marketing and brand strategies, as well as create a strategic communications plan to develop a positive …
Non-Fungible Tokens: A Research Primer And Implications For Sport Management, Bradley Baker, Anthony D. Pizzo, Yiran Su
Non-Fungible Tokens: A Research Primer And Implications For Sport Management, Bradley Baker, Anthony D. Pizzo, Yiran Su
Management and Leadership Faculty work
Non-fungible tokens (NFTs) have gained considerable media attention and sparked growing public interest. NFTs are unique units of data recorded on a permanent ledger or blockchain. NFTs are used to record ownership of both physical and digital goods. Prominent sport organizations have embraced NFTs for innovative growth opportunities such as generating revenue via novel digital products (e.g., digital collectibles). For example, the National Basketball Association (NBA) launched NBA Top Shot, an online marketplace to buy and sell digital sports highlights. Sport organizations are exploring future innovation opportunities where there is a need to reliably track and verify authenticity or ownership …
Carlos Ghosn: The Rise And Fall Of An Automobile Legend, Jochen Reb, Abhijeet K. Vadera, Sin Mei Cheah
Carlos Ghosn: The Rise And Fall Of An Automobile Legend, Jochen Reb, Abhijeet K. Vadera, Sin Mei Cheah
Research Collection Lee Kong Chian School Of Business
Was it politics, greed, or hubris that led to Carlos Ghosn's downfall? On December 29, 2019, disgraced auto titan Carlos Ghosn (rhymes with ‘tone’) made an audacious escape from house arrest in Tokyo, where he had been detained on financial impropriety charges. Of all the places imaginable, Ghosn hid in a huge case for musical instruments, which was then loaded onto an aeroplane as cargo. Dubbed as “one of the most brazen and well-orchestrated escape acts in recent history, involving a dizzying array of hotel meet-ups, bullet train travel, fake personas, and the chartering of a private jet”, it was …
Virtually (Im)Possible: Transitioning To A Virtual Marketing And Outreach Program, Laura Wilson, Corinne Gabriele, Alex Mcconnon, Susan Skoog, Nicole Tantum, Lisa Villa
Virtually (Im)Possible: Transitioning To A Virtual Marketing And Outreach Program, Laura Wilson, Corinne Gabriele, Alex Mcconnon, Susan Skoog, Nicole Tantum, Lisa Villa
Staff publications
This article outlines the challenges and successes of a library outreach team at a small New England college campus during the COVID-19 pandemic. In March of 2020, the highly residential College of the Holy Cross in Worcester, Massachusetts, sent almost all students home to continue their classes online—yet no online classes had ever been taught at the college before. For the first time ever, the college’s libraries were in the position to rebuild all promotional communications and activities from scratch—pivoting from a largely in-person setting to an entirely virtual setting. The team quickly created and launched social media campaigns and …
2021 April, Morehead State University. Office Of Communications & Marketing.
2021 April, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for April of 2021.
Ada News - 03/02/2020, American Dental Association, Publishing Division
Ada News - 03/02/2020, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Anime And Manga Fandom In The 21st Century: A Close-Up View, Chiquan Guo, Chengyan Zeng
Anime And Manga Fandom In The 21st Century: A Close-Up View, Chiquan Guo, Chengyan Zeng
Marketing Faculty Publications and Presentations
Anime (animated films) and manga (comic books) fans are easily misunderstood and can even face prejudice. In fact, they are considered nerds or weirdoes in the eye of many people. This is an unfortunate happenstance for two simple reasons. First, it is a gross misperception of fans, which is fundamentally unfair to them. Second, with a growing fan base, this ever-expansive population presents ample opportunities for businesses. However, any biased view toward those fans may likely hinder marketers' efforts to serve them in an effective manner. We would like to show people what anime and manga fans are all about. …
‘Yellowface’: An Exploration Of Hollywood’S Film History With The Yellow Race, Kelly Ng
‘Yellowface’: An Exploration Of Hollywood’S Film History With The Yellow Race, Kelly Ng
Honors College Theses
This study explores the history behind Hollywood’s relationship with the depiction of Asians and Asian Americans in film. Through tracking examples of Hollywood’s use of yellowface and whitewashing in movies from the 1920s into modern day, the study explores the historical and financial reasons behind controversial casting decisions, and how they affect the perceived image of Asians in America. In exploring the quantitative aspect, three films created within the last five years that were known to have participated in whitewashing were chosen and analyzed critically and financially. The data from these three movies were then used in comparison to Crazy …
Leadership Florida-2011-2012 Summary Of Sponsorship Execution For Florida Blue, Blue Cross And Blue Shield Of Florida, Inc.
Leadership Florida-2011-2012 Summary Of Sponsorship Execution For Florida Blue, Blue Cross And Blue Shield Of Florida, Inc.
Florida Blue Archives Printed Materials
A Leadership Florida booklet for 2011-2012 Summary of Sponsorship Execution for Florida Blue.
Booklet: Florida Blue - Company Information, Blue Cross And Blue Shield Of Florida, Inc.
Booklet: Florida Blue - Company Information, Blue Cross And Blue Shield Of Florida, Inc.
Florida Blue Archives Printed Materials
A booklet about Florida Blue company information.
Mediated Merchandise, Merchandisable Media: An Introduction, Elizabeth Affuso, Avi Santo
Mediated Merchandise, Merchandisable Media: An Introduction, Elizabeth Affuso, Avi Santo
Communication & Theatre Arts Faculty Publications
There are many reasons why film and media scholars ought to take merchandise seriously. That filmrelated merchandise is a lucrative part of the film business is only a starting point, but still a good place to start. In 2018, character and entertainment licensing accounted for 44.7% of retail sales of licensed merchandise, generating $121.53 billion in sales. [1] [#N1] This earned entertainment companies approximately $6.2 billion in royalties. [2] [#N2] Not surprisingly, five of the top ten licensors are entertainment companies, with Disney positioned at the top with $53 billion in merchandise sales. Universal Studios is ranked 4th ($7.3 billion), …
The Keys To Disney’S Magic And Success, Jordan M. K. Daley
The Keys To Disney’S Magic And Success, Jordan M. K. Daley
Honors College
This research was conducted in order to compare the inner business practices of the Walt Disney Company, specifically their theme park known as the Walt Disney World Resort, to the concepts set forth by Michael Porter and his Productivity Frontier. This research was compiled with information gathered from firsthand experience as a Disney cast member, in depth explanations about Disney’s technological advancements for data collection, as well as data gathered from Walt Disney Company financial statements. After analyzing the way in which the company runs it’s extremely large service organization, it can be concluded that the Walt Disney World Resort …
Thinking Finance - The Comic Book, Dimitrios V. Siskos
Thinking Finance - The Comic Book, Dimitrios V. Siskos
Publications
Thinking financially results in the best possible outcome and establishes a secure foundation for the future as an independent man. In contrast, thinking emotionally leads to short-sighted financial decisions and usually, deep regrets. However, thinking financially is not pleasant for the people around us. This comic book presents a guy, whose dream is to become an accountant. When he finally succeeds in this, he realizes that thinking financially may be effective for his boss but it is irritating for everyone else, even for his family.
Identity Discovery And Verification In Artist- Entrepreneurs: An Active Learning Exercise, A. Erin Bass
Identity Discovery And Verification In Artist- Entrepreneurs: An Active Learning Exercise, A. Erin Bass
Marketing and Management Faculty Publications
Entrepreneurship curricula are becoming increasingly more interdisciplinary, with higher education institutions offering a variety of “entrepreneurship and” courses that cross the boundaries into other fields. Despite this, many entrepreneurship curricula are centered on business theory, which is not suitable for nonbusiness students. For example, business students are trained to define success by financial statements and organizational viability, whereas artists enjoy success by achieving creative satisfaction. This article explores the importance of identity to the entrepreneurial process, highlighting the similarities and differences between the artist and entrepreneur identities. Pedagogical in approach, the article demonstrates the utility of an active learning exercise …
2017 May, Office Of Communications & Marketing, Morehead State University.
2017 May, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for May of 2017.
School Of Arts, Media, And Communications Will Have Booth At Wizard World Comic Con, Lindenwood University
School Of Arts, Media, And Communications Will Have Booth At Wizard World Comic Con, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
"Revenues And Expenses For Cons And Festivals" From The Pop Culture Business Handbook For Cons And Festivals, Jon Garon
Faculty Scholarship
This article is part of a series of book excerpts from The Pop Culture Business Handbook for Cons and Festivals, which provides the business, strategy, and legal reference guide for fan conventions, film festivals, musical festivals, and cultural events.When organizing a festival or Con, the economic model used to develop the event will drive many of the key decisions. If one accepts that the designing of the Con is a form of building a complex game for the attendees, then the Con economy will define many of the structural design choices which will come later in the planning. These chapters …
Graphic Novels: A Brief History, Their Use In Business Education, And The Potential For Negotiation Pedagogy, Mallory Wallace
Graphic Novels: A Brief History, Their Use In Business Education, And The Potential For Negotiation Pedagogy, Mallory Wallace
Department of Management: Faculty Publications
Over an extensive history, graphic novels have developed into a legitimate form of fiction and nonfiction for readers and students. Use of graphic novels in classrooms has proven effective in facilitating learning for students, as a conduit for lifelong reading, a tool for increased comprehension and critical literacy, and a stimulus for interest and comprehension. In applying this to teaching negotiation and conflict management, graphic novels may be effective in engaging students and increasing understanding when terms and concepts are confusing or vague, especially in their differences, and can help students understand the process and outcome of negotiation, both objective …
New Blood As An Elixir Of Youth: Effects Of Human Capital Tenure On The Explorative Capability Of Aging Firms, F. Ted Tschang, Gokhan Ertug
New Blood As An Elixir Of Youth: Effects Of Human Capital Tenure On The Explorative Capability Of Aging Firms, F. Ted Tschang, Gokhan Ertug
Research Collection Lee Kong Chian School Of Business
The relationship between firm age and innovation has been an enduring topic of interest. We contribute to this research by studying how the effect of firm age on the quality of explorative and exploitative innovations is affected by the firm-specific and industry tenure of the talent resources (employees) that the firm utilizes. We start with the baseline predictions that firm age is related to the development of better exploitative innovations and worse explorative innovations. However, the tenure of employees intervenes in these relationships, by way of bringing in new knowledge, mental models, and beliefs. We predict that longer firm-specific and …
Revisiting Japan’S Gross National Cool: Exporting Japanese Animation In The International Marketplace, Joseph P. Wentz
Revisiting Japan’S Gross National Cool: Exporting Japanese Animation In The International Marketplace, Joseph P. Wentz
Senior Honors Theses
In 2002, writer Douglas McCray coined the term “Japan’s Gross National Cool,” which was used to describe Japan’s distinct cultural exports. More specifically, though a recent phenomenon, the current academic consensus indicates that Japanese animation, or anime, is a unique Japanese cultural export based on McCray’s concept. However, from McCray’s article in 2002 to 2015, the anime industry globally has changed in several key ways: popular consumption has grown, Internet and streaming use has increased, and Internet piracy has increased. This leads to necessitating a change in business concepts for marketing the medium worldwide by analyzing specific marketing mechanisms, but …
Misericordia University Faculty Research And Scholarly Work, Misericordia University
Misericordia University Faculty Research And Scholarly Work, Misericordia University
University Authors 2015-2016
No abstract provided.
Hardcore Subcultures For Law-Abiding Citizens And Online Nationalism: Case Study On The Korean Internet Community Ilbe Jeojangso, Kyujin Shim
Research Collection Lee Kong Chian School Of Business
In general, the Internet is perceived as a liberal space in terms of major user demographics and political orientation, and Korea’s cyberspace leans toward liberals and left-wing groups (Peak, 2013). So, interesting questions arise regarding ILBE and its popularity: In a liberal-dominant cyberspace, what drives conservative netizens to the ILBE community, armed with strong racism and nationalism? What are the differences and commonalities between the ILBE community and Japanese Netto-uyo? In the chronology of Korean online communities, sporadically, netizens possessing conservative and racist traits have attempted to build conservative online communities but these have been limited, and none …
Applications Of The Multi-Channel Network Model To New Media Formats, Jacob Gardner
Applications Of The Multi-Channel Network Model To New Media Formats, Jacob Gardner
Honors Projects
Much has been said about the rise and rapid proliferation of digital and online marketing since the mid 1990’s. Internet based advertising is the single fastest growing ad expenditure category, outstripping TV, radio, and other more traditional media formats. With the rise of “Web 2.0” and the concept of New Media, the internet has entered a period of what has been referred to as “a participatory culture.” Many diverse creators of content and the consumers of that content have come together to form a new system of media consumption. New business models and methods of monetizing content on the internet …
Viral Hollywood: How Social Media & Other Emerging Technologies Have Molded The Modern Moviegoing Landscape, Benjamin P. Conniff
Viral Hollywood: How Social Media & Other Emerging Technologies Have Molded The Modern Moviegoing Landscape, Benjamin P. Conniff
Mahurin Honors College Capstone Experience/Thesis Projects
There’s no denying that the rise of the internet has brought about change in the Hollywood landscape. Fans now use social media, like Facebook and Twitter, to share word-of-mouth about movies both good and bad. In a sense, anyone can use these new “spreadable media” to be a critic. I myself took it one step further and started my own film review blog. I was even published in the College Heights Herald student newspaper for over a year! In gauging my audience’s tastes in social media usage and in film, I have uncovered the fact that the hot-button marketing issues …
Powerful Lineup Slated For 2014-2015 Speaker Series, Lindenwood University
Powerful Lineup Slated For 2014-2015 Speaker Series, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
44th Annual Wku Student Research Conference, Scott Lyons, Chair, Student Research Council
44th Annual Wku Student Research Conference, Scott Lyons, Chair, Student Research Council
Student Research Conference Select Presentations
Abstracts available as a separate download on bottom of page.
A Socio-Marketing Analysis Of The Concept Of Cute And Its Consumer Culture Implications, Elad Granot, Thomas Brashear Alejandro, La Toya M. Russell
A Socio-Marketing Analysis Of The Concept Of Cute And Its Consumer Culture Implications, Elad Granot, Thomas Brashear Alejandro, La Toya M. Russell
Business Faculty Publications
Cute has become the favored language of (the predominantly female) popular consumer culture. This paper examines the roots of “cute” and its evolution with reference to its relevance to marketers. We follow the cultural appropriation of Japan’s “Kawaii” by the Western “cute”, and introduce a social, marketing-oriented description and analysis of the concept. We present its socio-cultural, experiential, symbolic, and ideological relevance to consumption in general, and to consumer culture theory in particular. This examination steers clear of scientific generalizations prevalent in consumer behavior research and aims, instead, to illuminate the cultural dimensions of the consumption cycle, and allow a …
2014 Abstracts Student Research Conference, Student Research Conference
2014 Abstracts Student Research Conference, Student Research Conference
Student Research Conference Select Presentations
No abstract provided.