Social Work Commons^™

Manfaat Program Bakti Bca Dari Perspektif Beneficiaries Pada Dimensi Ekonomi, Sosial, Dan Lingkungan Di Pt Bank Bca Tbk (Studi Pada Program Pelatihan Dan Pemagangan Bakti Bca), Tyan Hanriarseto, Sofyan Cholid

Jurnal Pembangunan Manusia

The banking industry plays an important role in a country's economy and proactively engaged in CSR activities while other industries are reactive to CSR due to external stakeholder pressure (Decker, 2004). The reputation of financial institutions depends on their CSR programs (Poolthong & Mandhachitara, 2009), which is why banking institutions tend to rank high on the international CSR rating index (Perez et al., 2013). One of these challenges stems from the negative impact of individual perceptions on financial institutions' (Matute et al., 2010). This refers to the perception that each individual plays a very important role in the financial institution. …