Social Psychology Commons^™

Do Clothing Style And Color Affect Our Perceptions Of Others?, Ariel M. Kershner

Faculty Curated Undergraduate Works

Prior research has shown that women who wear red clothing or suggestive clothing are perceived as more attractive, having greater sexual intent, and having more negative qualities than women dressed in different colors or less suggestive clothing. This bias towards perceiving sexual intent may be evolutionary or may be due to people projecting their emotions onto others. The current study builds from this research by performing a 2 (color: white or red) x 2 (clothing type: suggestive or non-suggestive) between-subjects experiment. We hypothesized that women would be perceived as more attractive and as having greater sexual intent while wearing red …