Social Psychology Commons^™

The Motivational Quality Of Global Attributions In Hypothetical And Experienced Situations Of Gender Discrimination, Mindi D. Foster

Psychology Faculty Publications

Traditionally, global attributions have been thought to reduce instrumental behavior aimed at resolving negative events. However, the present research shows global attributions for gender discrimination are related to taking action against unfair treatment. In Study 1, women ( N = 157) completed a questionnaire assessing attributions for hypothetical scenarios of discrimination and collective responses to discrimination. In Study 2, women ( N = 79) were placed into a laboratory situation of discrimination and asked to indicate their attributions for and responses to their unfair treatment. In both studies, hierarchical regression analyses showed that global attributions were related to both individual …

Utilization Of Global Attributions In Recognizing And Responding To Gender Discrimination Among College Women, Mindi D. Foster

Psychology Faculty Publications

Although learned helplessness theories suggest that global attributions for gender discrimination may serve to promote feelings of helplessness about responding to discrimination, group consciousness theories suggest they may instead be a precursor to enhancing collective actions against discrimination.

To examine this theoretical discrepancy, college women completed measures of attributions for gender discrimination, political consciousness (as measured by common fate), participation in collective action, and helplessness behavior among college women. To examine the unique role of global attributions, participants were included if they made external and unstable attributions for discrimination (N = 231). Structural equation modeling showed hat recognizing discrimination occurs …

Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan

Research outputs pre 2011

The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …