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Social Psychology Commons

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Full-Text Articles in Social Psychology

Butterfly Eyespots: Their Potential Influence On Aesthetic Preferences And Conservation Attitudes, Zoi Manesi, Paul A. M. Van Lange, Thomas V. Pollet Nov 2015

Butterfly Eyespots: Their Potential Influence On Aesthetic Preferences And Conservation Attitudes, Zoi Manesi, Paul A. M. Van Lange, Thomas V. Pollet

Research Collection School of Social Sciences

Research has shown that the mere presence of stimuli that resemble eyes is sufficient to attract attention, elicit aesthetic responses, and can even enhance prosocial behavior. However, it is less clear whether eye-like stimuli could also be used as a tool for nature conservation. Several animal species, including butterflies, develop eye-like markings that are known as eyespots. In the present research, we explored whether the mere display of eyespots on butterfly wings can enhance: (a) liking for a butterfly species, and (b) attitudes and behaviors towards conservation of a butterfly species. Four online experimental studies, involving 613 participants, demonstrated that …


An Investigation Of Gender Differences In Pro-Environmental Attitudes And Behaviors, Sonja Plavsic May 2013

An Investigation Of Gender Differences In Pro-Environmental Attitudes And Behaviors, Sonja Plavsic

Honors Scholar Theses

Environmental responsibility has become an increasing concern in today's world. "Green" practices have become the norm with a growth in recycling options on school campuses and in cities, emissions restrictions for cars, and many brands positioning themselves as eco-friendly. The purpose of this study was to determine whether there are gender differences regarding pro-environmental attitudes and behaviors among college students as predicted by socialization and social role theories, ecofeminism, and social norms. Participants were 313 University of Connecticut students (124 male, 189 female) who took part in an online survey measuring their attitudes towards the environment and conservation behavior. This …