Social Psychology Commons^™

The Role Of Humor Production And Perception In The Daily Life Of Couples: An Interest-Indicator Perspective, Kenneth Tan, Bryan Kwok Cheng Choy, Norman P. Li

Research Collection School of Social Sciences

In established relationships, are couples who are funny more satisfied with each other, or are satisfied couples more able to see the funny side of their partners? Much research has examined the evolutionary function of humor in relationship initiation, but not in relationship maintenance. Using a dyadic daily-diary study composed of college students from Singapore, results showed that relationship quality was positively associated with same-day humor production and perception. Importantly, and consistent with an interest-indicator perspective in which humor exchanges communicate relationship interest, relationship quality was also positively associated with next-day humor production and perception, and across both sexes. Results …

Engaging Gen Z Through Humor, Wendy Gillis, Fred Pozin

Association of Marketing Theory and Practice Proceedings 2023

ABSTRACT

The current generation of undergraduate students in the classroom (Gen Z) is the loneliest generation in the U.S. (Twenge, 2017), and they know it. What are they spending time on? Their phones. What are they not spending time on? Time with friends (Twenge, 2017). Gen Z has more of a life online versus offline, yet Gen Z yearns for in-person interaction, and the pandemic has only made it worse. The authors’ advice? Tell a joke. By combining theories from psychology, management, and marketing, this conceptual paper explores the relationship between humor, trust, and persuasion.