Social Psychology Commons^™

Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan

School of Marketing, Tourism and Leisure Publications

The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …

Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan

Research outputs pre 2011

The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …

Acting Out Against Gender Discrimination: The Effects Of Different Social Identities, Mindi D. Foster

Psychology Faculty Publications

Self-categorization theory suggests that when a social identity is salient, group- oriented behavior will ensue. Thus, women should be likely to act out against gender discrimination when their social identity as women is salient. However, self-categorization theory has typically defined a social identity along stereo- types, which may serve instead to maintain the status quo. Two studies therefore examined the effects of two different social identities on taking action against discrimination. Participants were female students (Anglo American (93%), African American (2%), Native American (2%), Hispanic (1%), Asian American (1%) and Other (1%)). Study 1 examined a structural model and Study …

Perceiving And Responding To The Personal/Group Discrimination Discrepancy, Mindi D. Foster, Kimberley Matheson

Psychology Faculty Publications

To explain why minority group members recognize less personal than group discrimination, research has focused on cognitive processes. While within self-categorization theory it may be argued the discrepancy is a function of a salient social self that perceptually discounts the personal self, it can also be argued that depersonalization allows for the cognitive possibility of perceiving similar amounts of personal and group discrimination. The present study suggested that, consistent with group consciousness theories, the social self may serve to both discount as well as integrate the social self, depending on the way in which the social self is defined. Using …

Dynamics Of Hiv Risk Behavior In Hiv-Infected Injection, Jeffrey D. Fisher, Stephen Misovich, Diane L. Kimble, Beth Weinstein

CHIP Documents

Forty-six HIV-positive individuals with a history of injection drug use participated in a questionnaire and interview study assessing their HIV risk behaviors, and their HIV risk and prevention information, motivation, and behavioral skills related to injection drug use and sexual behavior. High levels of past and current risky injection drug use and sexual behavior were reported. HIV risk reduction information was generally high, and many participants reported proprevention attitudes and supportive perceived norms toward HIV risk reduction behaviors. However, many did not intend to engage in these preventive behaviors, and some reported deficits in prevcntion behavioral skills. Interview data revealed …

The Limits Of Social Norms, Jeffrey J. Rachlinski

Cornell Law Faculty Publications

The False Litigant Syndrome: "Nobody Would Say That Unless It Was The Truth", Alan Scheflin, Daniel Brown

Faculty Publications

In this article we intend to focus on the narrow but increasingly more signif icant issue of retractors in malpractice actions against therapists. It is generally believed that people do not make confessions unless they are actually guilty. It is also generally believed that retractors who recant their earlier statements must now be telling the truth. Courts have allowed expert testimony to be admitted on the issue of why people will falsely confess. In this paper we argue that expert testimony on why people falsely recant should also be admissible.

The Functions Of Groups: A Psychometric Analysis Of The Group Resources Inventory, Donelson R. Forsyth, Timothy R. Elliott, Josephine A. Welsh

Jepson School of Leadership Studies articles, book chapters and other publications

What do groups do for their members? A functional model that assumes groups satisfy a number of basic survival, psychological, informational, interpersonal, and collective needs is offered. The authors examined the comprehensiveness of the model by asking members of various types of naturally occurring groups to describe the benefits they gained through membership. Analysis of those descriptions identified 16 key interpersonal functions of groups (such as social comparison, social exchange, social control, social esteem, social identity, and social learning), and individuals' evaluations of the quality of their group were systematically related to their ratings of the group's functionality. The authors …