Social Psychology Commons^™

An Exploratory Study Of Anti-Black Racism In Social Media Behavior Intentions: Effects Of Political Orientation And Motivation To Control Prejudice, Cynthia J. Najdowski, Samantha A. Wilcox, Justine K. Brace, Melissa Anderson

Psychology Faculty Scholarship

Considering the widespread prevalence of racist content and opinions on social media, there is a pressing need to understand how users react to such content in ways that might lead them to be drawn into echo chambers of racism, hate speech, and potentially even violence. We conducted an online study to investigate how two individual differences—political orientation and motivation to control prejudice (MCP)—may predispose people to accept anti-Black racism expressed in social media messages. Non-Black participants viewed racist and egalitarian mock social media posts and reported how likely they would be to respond favorably and/or engage in supportive social media …