Social Psychology Commons^™

America's Changing Face: Differential Effects Of Colorblindness And Multiculturalism On Racial Categorization And Stereotyping, Melissa A. Mcmanus

Masters Theses 1911 - February 2014

Two studies were conducted to explore the effects of the sociopolitical ideologies colorblindness and multiculturalism on perceivers’ (1) automatic awareness of race and (2) automatic racial stereotyping. Study 1 showed that a colorblind prime caused White perceivers to notice White targets’ race more compared to a no prime condition, although non-White perceivers were able to ignore race when primed with colorblindness. Multiculturalism, on the other hand, caused individuals to notice race no differently than the control. In terms of stereotyping, Study 2 showed that a colorblind prime did not change automatic stereotyping of Black or White targets. In contrast, multiculturalism …