Social Psychology Commons^™

Why Confronting Sexism Works: Applying Persuasion Theories To Confronting Sexism, Amy Hillard

Department of Psychology: Dissertations, Theses, and Student Research

Speaking up about or confronting prejudice creates more positive attitudes, but the mechanism underlying confrontation’s prejudice reducing effect remains unclear. Based on an integration of the confronting prejudice and persuasion literatures, I expected that observing a confrontation (vs. no confrontation) reduces prejudice and discrimination; that elaborating on confrontation messages reduces prejudice and discrimination more than confrontation alone; and that elaborating on confrontation messages causes attitude change that lasts longer than confrontation alone. Participants were recruited to complete measures of sexism and feelings toward subtypes of women across three time points (i.e., pre-test, lab manipulation, and post-test). During the lab manipulation, …