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Articles 1 - 2 of 2
Full-Text Articles in Social Psychology
Fashion Brand Love: Application Of A Cognition–Affect–Conation Model, Tae-Im Han, Dooyoung Choi
Fashion Brand Love: Application Of A Cognition–Affect–Conation Model, Tae-Im Han, Dooyoung Choi
STEMPS Faculty Publications
A large numbers of studies have supported the crucial role of brand love in consumer–brand relationships; however, research that examines fashion brand love and its relationship with cognitive aspects and self-concept congruency remains limited. Therefore, the purpose of this study was to identify important factors that are associated with fashion brand love. A questionnaire in which participants provided self-reported responses was created to measure the constructs and structural equation modeling (SEM) and independent sample t-tests were conducted to test the hypothesized relationships. Our results indicated that consumers who know more about fashion brands are more likely to have stronger emotional …
Caffeinated And Non-Caffeinated Alcohol Use And Indirect Aggression: The Impact Of Self-Regulation, Brynn E. Sheehan, Ashley N. Linden-Carmichael, Cathy Lau-Barraco
Caffeinated And Non-Caffeinated Alcohol Use And Indirect Aggression: The Impact Of Self-Regulation, Brynn E. Sheehan, Ashley N. Linden-Carmichael, Cathy Lau-Barraco
Psychology Faculty Publications
Research shows that heavier alcohol use is associated with physical aggression. Scant research has examined the way in which alcohol relates to other forms of aggression, such as indirect aggression (e.g., malicious humor, social exclusion). Given the possible negative consequences of indirect aggression and the limited evidence suggesting alcohol use can elicit indirectly aggressive responses, research is needed to further investigate the association between drinking behavior and indirect aggression. Additionally, specific alcoholic beverages, such as caffeinated alcoholic beverages (CABs; e.g., Red Bull and vodka), may potentiate aggression above the influence of typical use, and thus warrant examination with regard to …