Social Psychology Commons^™

Cross Cultural Regularities In The Cognitive Architecture Of Pride, Daniel Sznycer, Laith Al-Shawaf, Yoella Bereby-Meyer, Oliver Scott Curry, Delphine De Smet, Elsa Ermer, Sangin Kim, Sunhwa Kim, Norman P. Li, Maria Florencia Lopez Seal, Jennifer Mcclung, Jiaqing O, Yohsuke Ohtsubo, Tadeg Quillien, Max Schaub, Aaron Sell, Florian Van Leeuwen, Leda Cosmide, John Tooby

Research Collection School of Social Sciences

Pride occurs in every known culture, appears early in development, is reliably triggered by achievements and formidability, and causes a characteristic display that is recognized everywhere. Here, we evaluatethe theory that pride evolved to guide decisions relevant to pursuing actions that enhance valuation and respect for a person in the minds of others. By hypothesis, pride is a neurocomputational program tailored by selection to orchestrate cognition and behavior in the service of: (i) motivating the costeffective pursuit of courses of action that would increase others’ valuations and respect of the individual, (ii) motivating the advertisement of acts or characteristics whose …