Social Psychology Commons^™

You Can't Tell Me What To Do! Or Maybe You Can, Benjamin Rosenberg

Psychology | Faculty Scholarship

All of these mandates have become so commonplace over the past months that we have stopped paying attention because most people are doing all of these things. But looking back at people’s responses to these public health messages reveals something slightly different: In reaction to the pressure to conform to public health guidance, some Americans seemed to go out of their way to violate each and every one of these recommendations.

These reactions seem to underscore a fundamental human truth—people generally do not like being told what to do. This observation lines up with a classic idea from social psychology, …