Open Access. Powered by Scholars. Published by Universities.®

Social Psychology Commons

Open Access. Powered by Scholars. Published by Universities.®

Western Michigan University

Crosswalks

Articles 1 - 1 of 1

Full-Text Articles in Social Psychology

An Examination Of Several Variables Influencing The Efficacy Of The Gateway In Street Sign Configuration On Motorist Yielding Behavior, Miles Bennett Aug 2015

An Examination Of Several Variables Influencing The Efficacy Of The Gateway In Street Sign Configuration On Motorist Yielding Behavior, Miles Bennett

Dissertations

This study contains five different experiments that examine the effects of several variables influencing the effectiveness of the In-Street sign and various In-Street sign configurations. Experiment 1 and 2 compared the effects of the Gateway configuration using R1-6 signs to blank fluorescent yellow-green signs arranged in the Gateway configuration on motorist yielding to pedestrians in crosswalks. The results showed that the blank signs produced an increase in yielding from 7% to 33%, while the addition of the message and symbols to the sign increased yielding to 78%. Experiment 1, 2, and 4 examined the effects of different configurations of the …