Social Psychology Commons^™

Using Normative Messages And Incentives To Improve Organizational Performance, Anna L. Conard

Masters Theses

While social norms have been a popular area of study among social psychologists, they have yet to receive much consideration from an Organizational Behavior Management (OBM) standpoint. Much of OBM research has focused on consequences and the utilization of incentives to improve organizational performance. Such research has shown incentive systems to have sustaining, long-term effects on behaviors. The purpose of the current study was to evaluate the impact of normative messages and lottery incentives on organizational performance. Participants were randomly assigned to one of four experimental conditions: a) Standard Message with Lottery Incentive, b) Standard Message without Lottery Incentive, c) …

Coveting The Backstage: A College Student Audience Study Regarding Authenticity Construction In The Reality Television Viewing Process, Lisa Marie Kruse

Dissertations

Television is a major staple of daily life for those who live in the United States and reality television has persisted as a primary genre of television programming. While it is unclear just how much reality television (RTV) viewers are watching, the genre’s dominance in primetime lineups suggests that RTV is a main type of programming viewed by television audiences.

Many audience studies have focused on the primary motivations for viewing the genre of reality television converging on four: to satisfy psychological desires (voyeurism, vengeance, and status); to connect with others; to socially learn; and the “quest for authenticity.” The …