Social Psychology Commons^™

Conformist Opinion Shift As An Accommodation-Motivated Cognitive Experience In Strong And Weak Situations, Angela K. Y. Leung, Evelyn Wing-Mun Au, Chi-Yue Chiu

Research Collection School of Social Sciences

The authors introduce accommodation motivation as an individual difference construct that predicts personal preference to display conformist opinion shift, or the tendency to align opinion of the self with that of the group. The authors hypothesize that the relationship between accommodation motivation and conformist opinion shift will be stronger when the situational press for conformity is weak. Having clarified the conceptual meaning of accommodation motivation, the authors present evidence from two experiments that accommodation-motivated individuals readily display conformist opinion shift in anticipation of discussing with disagreeing others when conformity demand is weak (vs. strong). The second experiment offers initial support …