Social Psychology Commons^™

Style Semiotics: The Influence Of Levels Of Professional Style Of Dress On Perceived Competency, Brianna Esparza

Psychology

In a consumerist world, where people are regularly bombarded with advertisements promoting products and lifestyles, the public is often convinced that they need to buy a certain product, wear specific clothes, and live a particular life in order to be happy and feel accepted by peers and strangers. The media convinces young girls and women that they need to show off and enhance their feminine features to be well-liked (Goodin, Van Demburg, Murnen, & Smolak, 2001). More and more clothing stores for girls and teens, sell provocative clothing (Goodin, Van Demburg, Murnen, & Smolak, 2001). Although some girls and women …