Social Psychology Commons^™

Pride And Prejudice: The Effects Of The Proud To Be Public Service Announcement On Attitudes Toward The Redskins Logo, Nina Danielle Acosta

Electronic Theses, Projects, and Dissertations

The United States has a long-standing history of appropriating Indigenous representations for the use of mascots in athletics. Despite protest by Indigenous groups against this practice, professional athletics teams continue to appropriate Indigenous representations as mascots. The National Congress of American Indians produced a public service announcement (PSA), Proud to Be (PTB), to elicit support from the general public for changing the name/mascot Redskins. The purpose of the proposed research is to experimentally examine the effects that PTB has on support among Non-Indigenous participants, as function of political alignment. We considered two competing outcomes: The Counterproductive Hypothesis predicts …