Social Psychology Commons^™

Getting The Message Across: Flexitarians As Messengers For Meat's Climate Change Impacts, Joel Ginn

Masters Theses

Meat consumption has been a prominent part of humanity’s dietary culture, particularly in modern, Western developed nations. However, recent research has shown that collectively reducing our consumption of animal products can have major benefits for mitigating our environmental footprint. Despite a consensus among climate scientists on its potential impact, the public does not recognize the effectiveness of this behavioral shift. Recent efforts to address this have created movements and organizations that focus on reduction of meat consumption (e.g. flexitarianism, reducetarianism, Meatless Mondays), rather than elimination of meat consumption (e.g. vegetarianism, veganism) with the intent of creating a more acceptable message, …