Social Psychology Commons^™

The Art Of Peer Pressure: Social Desires As Incentives To Join Students Protests In Jordan, Jordan Hughes

Independent Study Project (ISP) Collection

Collective action and rational choice theory suggest that social movements suffer from a tragedy of the commons that incentivizes individuals against participation. The last several decades of increased youth-driven protests and demonstrations in the Middle East, however, suggest that these collective action barriers are being consistently overcome. I propose an addition to the rational choice basis of Olson’s collective action theory which incorporates social desires, and specifically peer pressure, as an observable individual incentive. Using a combination of interviews and vignette-style factorial surveys, I test this hypothesis to measure the effect of perceived peer pressure on the intention of students …