Social Psychology Commons^™

Engaging Gen Z Through Humor, Wendy Gillis, Fred Pozin

Association of Marketing Theory and Practice Proceedings 2023

ABSTRACT

The current generation of undergraduate students in the classroom (Gen Z) is the loneliest generation in the U.S. (Twenge, 2017), and they know it. What are they spending time on? Their phones. What are they not spending time on? Time with friends (Twenge, 2017). Gen Z has more of a life online versus offline, yet Gen Z yearns for in-person interaction, and the pandemic has only made it worse. The authors’ advice? Tell a joke. By combining theories from psychology, management, and marketing, this conceptual paper explores the relationship between humor, trust, and persuasion.

Religion And Interpersonal Trust: An Individual Differences Analysis, Kaitlyn Sawyer

Electronic Theses and Dissertations

Several factors including experience, group membership, and religious involvement can have an impact on trust. The purpose of the current research was to examine religion as a possible factor in an individual’s trust behaviors. Researchers hypothesized that (1) individuals who identified themselves as being religious would trust strangers more easily than those who did not identify with a religion, and (2) that individuals would more easily trust strangers if the strangers were presented as being religious. Seventy-two participants were presented with three vignettes and were asked to respond to a series of scales measuring general trust, religiosity, conservatism, social distance, …