Social Psychology Commons^™

Predictors Of Enhancing Human Physical Attractiveness: Data From 93 Countries, Marta Kowal, Piotr Sorokowski, Katarzyna Pisanski, Jaroslava V. Valentova, Marco A.C. Varella, David A. Frederick, Laith Al-Shawaf, Felipe E. García, Isabella Giammusso, Biljana Gjoneska, Luca Kozma, Tobias Otterbring, Marietta Papadatou-Pastou, Gerit Pfuhl, Sabrina Stöckli, Anna Studzinska, Ezgi Toplu-Demirtaş, Anna K. Touloumakos, Bence E. Bakos, Carlota Batres, Solenne Bonneterre, Johanna Czamanski-Cohen, Jovi C. Dacanay, Eliane Deschrijver, Maryanne L. Fisher, Caterina Grano, Dmitry Grigoryev, Pavol Kačmár, Mikhail V. Kozlov, Efisio Manunta, Karlijn Massar, Joseph P. Mcfall, Moises Mebarak, Maria Rosa Miccoli, Taciano L. Milfont, Pavol Prokop, Toivo Aavik, Patrícia Arriaga, Roberto Baiocco, Jiří Čeněk, Hakan Çetinkaya, Izzet Duyar, Farida Guemaz, Tatsunori Ishii, Julia A. Kamburidis, Hareesol Khun-Inkeeree, Linda H. Lidborg, Hagar Manor, Ravit Nussinson, Mohd Sofian B. Omar-Fauzee, Farid Pazhoohi, Koen Ponnet, Anabela Caetano Santos, Oksana Senyk, Ognen Spasovski, Mona Vintila, Austin H. Wang, Gyesook Yoo, Oulmann Zerhouni, Rizwana Amin, Sibele Aquino, Merve Boğa, Mahmoud Boussena, Ali R. Can, Seda Can, Rita Castro, Antonio Chirumbolo, Ogeday Çoker, Clément Cornec, Seda Dural, Stephanie J. Eder, Nasim Ghahraman Moharrampour, Simone Grassini, Evgeniya Hristova, Gözde Ikizer, Nicolas Kervyn, Mehmet Koyuncu, Yoshihiko Kunisato, Samuel Lins, Tetyana Mandzyk, Silvia Mari, Alan D.A. Mattiassi, Aybegum Memisoglu-Sanli, Mara Morelli, Felipe C. Novaes, Miriam Parise, Irena Pavela Banai, Mariia Perun, Nejc Plohl, Fatima Zahra Sahli, Dušana Šakan, Sanja Smojver-Azic, Çağlar Solak, Sinem Söylemez, Asako Toyama, Anna Wlodarczyk, Yuki Yamada, Beatriz Abad-Villaverde, Reza Afhami, Grace Akello, Nael H. Alami, Leyla Alma, Marios Argyrides, Derya Atamtürk, Nana Burduli, Sayra Cardona, João Carneiro, Andrea Castañeda, Izabela Chałatkiewicz, Wiliam J. Chopik, Dimitri Chubinidze, Daniel Conroy-Beam, Jorge Contreras-Garduño, Diana Ribeiro Da Silva, Yahya B. Don, Silvia Donato, Dmitrii Dubrov, Michaela Duračková, Sanjana Dutt, Samuel O. Ebimgbo, Ignacio Estevan, Edgardo Etchezahar, Peter Fedor, Feten Fekih-Romdhane, Tomasz Frackowiak, Katarzyna Galasinska, Łukasz Gargula, Benjamin Gelbart, Talia Gomez Yepes, Brahim Hamdaoui, Ivana Hromatko, Salome N. Itibi, Luna Jaforte, Steve M.J. Janssen, Marija Jovic, Kevin S. Kertechian, Farah Khan, Aleksander Kobylarek, Maida Koso-Drljevic, Anna Krasnodębska, Valerija Križanić, Miguel Landa-Blanco, Alvaro Mailhos, Tiago Marot, Tamara Martinac Dorcic, Martha Martinez-Banfi, Mat Rahimi Yusof, Marlon Mayorga-Lascano, Vita Mikuličiūtė, Katarina Mišetić

Psychology Faculty Articles and Research

People across the world and throughout history have gone to great lengths to enhance their physical appearance. Evolutionary psychologists and ethologists have largely attempted to explain this phenomenon via mating preferences and strategies. Here, we test one of the most popular evolutionary hypotheses for beauty-enhancing behaviors, drawn from mating market and parasite stress perspectives, in a large cross-cultural sample. We also test hypotheses drawn from other influential and non-mutually exclusive theoretical frameworks, from biosocial role theory to a cultural media perspective. Survey data from 93,158 human participants across 93 countries provide evidence that behaviors such as applying makeup or using …