Social Psychology Commons^™

Setting The Pole: Critical Factors In Nascar's Success, Matthew N. Maisano

Seton Hall University Dissertations and Theses (ETDs)

This study examines the critical factors that make NASCAR so successful. Now known as the fastest growing sport, NASCAR started out as a limited funding, dirt track racing sport to a multimillion dollar, super speedway sport. Just like every sport, NASCAR has gone through many changes and this study will further discuss how it went from a sport to a business and then to entertainment and now a lifestyle. In the beginning NASCAR drivers were renegades with ties to moonshining; today drivers are considered role models and are active in Pop Culture. Constant changes in the sport have allowed it …