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Full-Text Articles in Social Psychology
The Diffusion Of A Discipline: Examining Social Marketing's Institutionalization Within Environmental Contexts, Liz Foote
Antioch University Dissertations & Theses
As a social change discipline, social marketing has demonstrated its effectiveness in addressing many types of wicked problems. However, despite its utility in environmental contexts, it is neither well known nor widespread in its uptake in these settings. This study’s purpose is to reveal opportunities to drive the adoption, implementation, and diffusion (“institutionalization”) of social marketing within the domains of environmental sustainability and natural resource conservation. This research considers the use of social marketing as an innovative practice within a diffusion of innovations framework and uses a systems lens to examine early adopter social marketing professionals and the institutional contexts …
Understanding The Role Of Trust In Cooperation With Natural Resources Institutions, Joseph A. Hamm
Understanding The Role Of Trust In Cooperation With Natural Resources Institutions, Joseph A. Hamm
Department of Psychology: Dissertations, Theses, and Student Research
This dissertation investigates the role of trust in predicting cooperation with a natural resources management institution. It begins with an exploration of the legal landscape against which the relationship between land owners and natural resources management institutions is contextualized, presents a review of the often ostensibly disparate trust literature and a framework for its integration, and proposes and tests a model of trust and cooperation in the natural resources context. The results provide mixed support for the model as proposed but confirm the importance of trust in this context and suggest implications for policy, especially the potential importance of increasing …