Social Psychology Commons^™

Important To Me And My Society: How Culture Influences The Roles Of Personal Values And Perceived Group Values In Environmental Engagements Via Collectivistic Orientation, Tengjiao Huang, Angela K. Y. Leung, Kimin Eom, Kam Pong Tam

Research Collection School of Social Sciences

Despite extensive works examining the influence of personal values on environmental engagements, scarce research has examined the influence of group values that are perceived as important in the society. To address this lacuna and recent calls for more cross-cultural environmental research, we investigated whether and how culture, via collectivistic orientation, influences the roles of personal values and perceived group values, namely egoistic and biospheric values, in motivating environmental engagements in a Western (the U.S.; N = 469) and an Asian (Singapore; N = 410) country. To highlight a few findings, the study showed that personal values and perceived group values …