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Social Psychology Commons

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Articles 1 - 3 of 3

Full-Text Articles in Social Psychology

Psychology And Missile Defense: Again Rising Like A Phoenix, Ibpp Editor May 2001

Psychology And Missile Defense: Again Rising Like A Phoenix, Ibpp Editor

International Bulletin of Political Psychology

This article identifies several psychological Issues bearing on the latest ballistic missile defense policies of the United States Government.


Trends. Banning Espionage, Ibpp Editor Apr 2001

Trends. Banning Espionage, Ibpp Editor

International Bulletin of Political Psychology

This article discusses the psychological aspects of the idea of banning espionage as presented in an article in SECRECY NEWS from the Federation of American Scientists Project on Government Secrecy.


Selling With A Visual Aid, Michelle Fields Jan 2001

Selling With A Visual Aid, Michelle Fields

Theses, Dissertations and Capstones

Many have pondered the key to delivering an effective speech. Speculation ranges from what one wears to the tone of voice used to how the speech is outlined. No matter the opinion, most agree that visual aids are key to getting and keeping the attention of your audience. Visual aids can add interest, clarity, and drama to a presentation (Pollock, 2000). Clearly, all advertising seeks to influence behavior (Berger, 1999).

In the case of Boise Cascade Office Products, a visual aid helped to differentiate it from Office Max and Staples, while also driving the business 44% over the previous year …