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Full-Text Articles in Social Psychology
Deindividuation In Anonymous Social Media: Does Anonymous Social Media Lead To An Increase In Non-Normative Behavior?, Shayn S. Davidson, Amy Bradshaw Hoppock, Rebecca A. Rohmeyer, Joseph Keebler, Christina M. Frederick
Deindividuation In Anonymous Social Media: Does Anonymous Social Media Lead To An Increase In Non-Normative Behavior?, Shayn S. Davidson, Amy Bradshaw Hoppock, Rebecca A. Rohmeyer, Joseph Keebler, Christina M. Frederick
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This research presents several aspects of anonymous social media postings using an anonymous social media application (i.e., Yik Yak) that is GPS-linked to college campuses. Anonymous social media been widely criticized for postings containing threats/harassment, vulgarity and suicidal intentions. However, little research has empirically examined the content of anonymous social media postings, and whether they contain a large quantity of negative social content. To best understand this phenomenon an analysis of the content of anonymous social media posts was conducted in accordance with Deindividuation Theory (Reicher, Spears, & Postmes, 1995). Deindividuation Theory predicts group behavior is congruent with group norms. …