Social Psychology Commons^™

Taking A Turn Toward The Masculine: The Impact Of Mortality Salience On Implicit Leadership Theories, Crystal L. Hoyt, Stefanie Simon, Audrey N. Innella

Jepson School of Leadership Studies articles, book chapters and other publications

The present research investigates the influence of subtle death-related thoughts (i.e., mortality salience), on people’s images of effective leaders (i.e., their implicit leadership theories). We test the prediction that mortality salience will change the content of these implicit theories to be more gender stereotypical such that individuals will conceive of effective leaders in a significantly more masculine, or agentic, manner. To test this prediction, we assessed participants’ communal and agentic implicit leadership theories after they were presented with a mortality salience or control manipulation. Results show that priming individuals to think about their mortality with two open-ended questions resulted in …