Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Social Psychology
Objectification And Meaning Transference: Does Showing More Skin Mean Less Perceived Agency For Brands?, Zachariah Schlichting
Objectification And Meaning Transference: Does Showing More Skin Mean Less Perceived Agency For Brands?, Zachariah Schlichting
CMC Senior Theses
The purpose of this study is to explore the effects of sexual imagery in advertisements on consumers’ perceptions of brand competence and agency. The effect of a brand’s expected agency was also manipulated between two groups, high expected agency (e.g., tech companies) vs low expected agency (e.g., alcohol companies). 167 participants (M=22.48, 54% women) were recruited through Sona Systems and social media to partake in an online survey conducted through Qualtrics. Participants were randomly assigned to one of four experimental groups and shown seven fictional advertisements; four target advertisements and three deception advertisements. They were then asked to rate their …
Information Prioritization: A Comparison Between Utility Maximizers And Probability Matchers, Yusuf Ismaeel
Information Prioritization: A Comparison Between Utility Maximizers And Probability Matchers, Yusuf Ismaeel
CMC Senior Theses
This thesis examines the differences between probability matchers and utility maximizers in their preferences for information sources in a lab environment. In this paper, we consider the best source of information to be the most connected one. We conducted several linear probability model type regressions along with logit regressions. Furthermore, we also attempted to control and fix any potential misclassifications in classifying the cognitive strategy by using instrumental variables. The results show that utility maximizers will almost always choose the most informed node. Probability matchers, on the other hand, do not exhibit such a behavior as the probability matching strategy …
Applying Psychological Theories Of Personality, Identity, And Intergroup Conflict To Radical Violence: A Case Study Of Extremist Behavior, Sydney Flynn
CMC Senior Theses
This paper aims to address possible psychoanalytical explanations for the heinous acts in which terrorists, particularly ISIS, engage. It focuses on Harold D. Lasswell’s principles of the id, ego, and superego as well as Tajfel and Turner’s social identity theory. Within the framework of these two theories, relevant psychological and social psychological theories are discussed in order to explore a possible connection between the psyche of violent perpetrators and their actions. By exploring these connections, I find that there may be more nuanced psychological explanations for these violent acts, which could lead to new methods of weakening perceived biases, intergroup …