Social Psychology Commons^™

Comparing Crime Scene Trajectories: Sexual Versus Nonsexual Serial Homicides, Jonathan T. Dixon

Student Theses

When faced with a possible serial offender, crime linkage analysis is crucial in identifying which crime scenes belong to the same offender. Thus, when analyzing behavioral consistency to link crimes, it is essential to use a classification model that is empirically tested and is based on the type of crime being investigated. Several classification models examine patterns of consistency and change using a combination of thematic and behavioral subgroups; however, they are tested using sexual and nonsexual crime scenes, which some recent literature argues are two distinct types of homicide and should be examined separately. The present study tests the …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Non-Verbal Pride Expressions As A Predictor Of Lgbtq Health, Craig Gilbert

Theses and Dissertations

Pride is a self-conscious, positive emotion that has been assessed in a wide range of populations and with a variety of pre-validated measures. Research has shown that the presence of pride can function as a potential resilience factor against minority based stress and has been linked to increased emotional well being, life satisfaction, and self-esteem. However, a majority of this research relies upon self-report questionnaires as opposed to observational data. To evaluate the predictive power of non-verbal pride behaviors, a group of LGBTQ+ individuals (n=125) were asked during a recorded interview to describe an experience where they felt prideful about …