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Full-Text Articles in Social Psychology
The Diffusion Of A Discipline: Examining Social Marketing's Institutionalization Within Environmental Contexts, Liz Foote
Antioch University Full-Text Dissertations & Theses
As a social change discipline, social marketing has demonstrated its effectiveness in addressing many types of wicked problems. However, despite its utility in environmental contexts, it is neither well known nor widespread in its uptake in these settings. This study’s purpose is to reveal opportunities to drive the adoption, implementation, and diffusion (“institutionalization”) of social marketing within the domains of environmental sustainability and natural resource conservation. This research considers the use of social marketing as an innovative practice within a diffusion of innovations framework and uses a systems lens to examine early adopter social marketing professionals and the institutional contexts …
Leadership For Social Change: Illuminating The Life Of Dr. Helen Caldicott, Leah Hanes
Leadership For Social Change: Illuminating The Life Of Dr. Helen Caldicott, Leah Hanes
Antioch University Full-Text Dissertations & Theses
This dissertation is a biographical study of the life of Dr. Helen Caldicott that details her life and work over the years from 1997 to 2014. The history of her significant role in the end of the Cold War and her influence in public opinion regarding nuclear power and nuclear arms has been well-documented through many books, films, and articles as well as her own autobiography up to this twenty-year-period. My study will help to fill the gap in her most recent life. In particular, I will explore the impact of her activism on society and her personal life in …