Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social Psychology
Perceived Cultural Impacts Of Climate Change Motivate Climate Action And Support For Climate Policy, Kim-Pong Tam, Angela K. Y. Leung, Brandon Koh
Perceived Cultural Impacts Of Climate Change Motivate Climate Action And Support For Climate Policy, Kim-Pong Tam, Angela K. Y. Leung, Brandon Koh
Research Collection School of Social Sciences
The impacts of climate change on human cultures have received increasing attention in recent years. However, the extent to which people are aware of these impacts, whether such awareness motivates climate action, and what kinds of people show stronger awareness are rarely understood. The present investigation provides the very first set of answers to these questions. In two studies (with a student sample with N = 199 from Singapore and a demographically representative sample with N = 625 from the USA), we observed a generally high level of awareness among our participants. Most importantly, perceived cultural impacts of climate change …
The Diffusion Of A Discipline: Examining Social Marketing's Institutionalization Within Environmental Contexts, Liz Foote
Antioch University Dissertations & Theses
As a social change discipline, social marketing has demonstrated its effectiveness in addressing many types of wicked problems. However, despite its utility in environmental contexts, it is neither well known nor widespread in its uptake in these settings. This study’s purpose is to reveal opportunities to drive the adoption, implementation, and diffusion (“institutionalization”) of social marketing within the domains of environmental sustainability and natural resource conservation. This research considers the use of social marketing as an innovative practice within a diffusion of innovations framework and uses a systems lens to examine early adopter social marketing professionals and the institutional contexts …