Social Psychology Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Dress And Sex: A Review Of Empirical Research Involving Human Participants And Published In Refereed Journals, Sharron J. Lennon, Alyssa Dana Adomaitis, Jayoung Koo, Kim K. P. Johnson

Publications and Research

Our research purpose was to assess research addressing relationships between dress and sex. Our review was focused on a 25 years span (i.e., 1990–2015) and on empirical research utilizing human participants published in refereed journals. Three main areas of research emerged: (1) dress used as cue to sexual information, (2) dress and sexual violence, and (3) dress, sex, and objectification. Our analyses revealed parents do invest their young children with sex-typed dress however sometimes children demand to wear such dress. Some women intentionally use dress to communicate sexual information but inferences about women who wear sexy dress can be misinterpreted …