Social Psychology Commons^™

Evangelism, Social Media, And The Mum Effect, David R. Dunaetz

CGU Faculty Publications and Research

The Mum effect is the natural human reluctance to share bad news with others, due to a desire to avoid a range of negative consequences, consequences affecting both self and the recipient of the bad news. Although the gospel is good news to those who believe, it may be viewed negatively by those who do not believe. Thus, Christians may be hesitant to share the gospel because of the negative consequences associated with the Mum effect. Because of the anonymity of the internet, social media is often filled with unre­strained criticism of Christianity. This may amplify the perceived negative consequences …